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10,145 articles covering the AdTech ecosystem
Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act
Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management, […] The post Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act appeared first on AdExchanger.
How McDonald’s is serving up culture as part of its new strategic plan
Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.
Indeed addresses job market disconnect with ads that put people first
The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.
What Is The Agentic Web? via @sejournal, @slobodanmanic
Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three. The post What Is The Agentic Web? appeared first on Search Engine Journal.
What Not To Automate With AI: The SEO Deskilling Trap
Which marketing tasks should you automate, and which should you protect? The answer could define your team's capabilities for the next decade. The post What Not To Automate With AI: The SEO Deskilling Trap appeared first on Search Engine Journal.
Uber Advertising hires EMEA sales boss from Asos Media Group
Head of EMEA sales role was left vacant by Paul Wright in February.
CMA forces Google to offer 'fairer' AI search deal to publishers in UK
In a world first, publishers will be able to opt out of their content being used to power AI features in Google search and the company must provide clear links in results.
Alan Young and Julian Vizard depart St Luke's
The two founding members have worked at the creative shop for over 30 years.
Third of UK digital adspend to be AI-driven by 2030 – IAB report
With over half of advertisers experimenting with agentic AI, forecasts suggest AI-driven processes will take up a large portion of spend in the next five years.
Not Normal Group makes six roles redundant
Changes come as part of a restructure at the agency group.
Saatchis hires Patrick Silla as associate creative director and Matthew Tassell and Dan Kenny as senior creatives
The arrivals have spent time at Beyond and TBWA\London.
FAO Miranda Priestly: In defence of being a vendor
There is value in people who know how to make things work in the present.
McDonald’s taps Beckham, Henry and Yamal for World Cup 'cup' campaign
The fast-food giant is using the 2026 tournament to demonstrate the ubiquity of its restaurants.
Social highlights from Lidl, Deliveroo, Nando’s, BT, L’Oreal and more
Brands like Deliveroo and Sky celebrate Sir David Attenborough's 100th birthday, Lidl has a "sexy" collaboration with Liberty X and actor Tom Holland shares his Nando's order.
Tesco campaign highlights provenance of Finest range
BBH London created the work.
Lidl goes shopping for new media agencies across Europe
Review affects all "big five" holding companies.
CTV Publishers’ Resistance to Standardising Emerging Ad Formats is Holding Back Scale
A recurring theme during this year's upfronts was interactive and dynamic ad formats, with Netflix and Warner Bros. Discovery (WBD) introducing programmatic pause ads, following in the footsteps of Amazon and NBCUniversal. But as new formats continue to emerge, the lack of standardisation creates friction across CTV platforms. When IAB Tech Lab launched its Ad Read More
UK Publishers Gain Opt-Out From Google’s AI Features Following CMA Intervention
The UK's Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which it claims is a world first. Since Google began introducing AI components into its Read More
Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat
In today’s Digest, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge. The post Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat appeared first on ExchangeWire.com.
The Problem With Seedless Watermelons and Ad Tech
What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer... The post The Problem With Seedless Watermelons and Ad Tech appeared first on ExchangeWire.com.
MAU Vegas 2026: Insights on AI
We chat to Yaron Tomchin, CEO of Mobupps to discuss his main takeaways from the recent MAU conference .. The post MAU Vegas 2026: Insights on AI appeared first on ExchangeWire.com.
Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (3rd June, 2026) announced the successful completion of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. From [...] The post Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation appeared first on ExchangeWire.com.
Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance
xpln.ai, an attention intelligence company focused on creative performance and media measurement, and Seedtag, the global Neuro-Contextual advertising company, today (3rd June, 2026) announced the renewal and expansion of their strategic partnership, deepening a multiyear collaboration designed to help brands [...] The post Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance appeared first on ExchangeWire.com.
BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand
A major US hospitality brand achieved a 45% increase in awareness among high earners, a 28% increase among parents and a 19% lift overall in a World Cup travel podcast campaign developed with BBC Studios, NumberEight, Barometer, and Veritonic. The campaign [...] The post BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand appeared first on ExchangeWire.com.