News

Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...] The post Dig-In Target a New Generation of Fitness Focused Students appeared first on ExchangeWire.com.

How can advertising effectiveness be reconciled with environmental responsibility? This is the question xpln.ai and WPP Media set out to answer for AXA as part of a campaign deployed in the United Kingdom, Germany, Mexico, and Thailand. The objective: to [...] The post xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention appeared first on ExchangeWire.com.

With brands like Under Armour and Dick's Sporting Goods running their own studios, brand entertainment is finally coming of age.

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or customer truth. The post The first-party data illusion appeared first on MarTech.

Billions of data points tell us that algorithm shifts and fragmented discovery are rewriting the digital playbook. The post Decoding today’s digital experience appeared first on MarTech.

Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency. The post Your most efficient campaigns might be limiting your growth appeared first on MarTech.

Haley Marketing announced the launch of Rogue Active Intelligence, Inc., a new company focused on bringing practical AI and automation to digital marketing. The company’s flagship product, RogIQ, is designed to help marketing teams streamline strategy, content planning, content creation, review, approvals, publishing, and execution through a more intelligent, human-guided workflow. RogIQ will initially support digital […]

As the landscape of international commerce shifts from desktop offices to mobile devices, the “fingertip economy” has officially arrived. With statistics showing that over 70% of cross-border procurement now occurs via mobile devices, the battlefield for B2B trade has moved to the palm of the hand. Leading this digital transformation is ECER.com, a premier mobile-driven B2B […]

ai&, a new global AI technology company, today announces its official launch, backed by $50 million in seed funding and more than $2 billion in committed data center capital. The company is building a vertically integrated AI platform from Japan for the global market that unifies data centers, heterogeneous compute, and advanced model services into […]

An independent digital publication launches with coverage of AI trust, data governance, and emerging technologies, open to expert contributors worldwide. The way professionals, researchers, and businesses find and evaluate information is changing. Generative AI systems, conversational search engines, and AI-powered assistants are increasingly mediating how answers are surfaced — compressing the discovery process and replacing […]

Indexly, an AI visibility and intelligence platform, helps brands monitor, analyse, and influence how they appear in AI search Indexly, an AI visibility platform, announced its mission to establish the core infrastructure for AI-driven discovery in the next generation of the internet. Google can bring you back 100,000 answers. A librarian can bring you back […]

Industry-First Solution Enables Retail and Ecommerce Brands to Now Convert Creator and Influencer Content Into Machine-Readable Product Validation • New: Agentic Social Proof injected into product feeds • World First: Community Vibe FAQ pages optimized for agent consumption • Unlocked: Critical proof brands already possess, currently locked in creator content SimplicityDX, the leader in creator […]

Quantitative survey of 321 U.S. and U.K. marketing technology decision-makers reveals governance gaps tied to higher campaign error rates Stensul released The MarTech Governance Outlook: Campaign Creation, AI Adoption & Risk, examining how organizations manage campaign creation workflows, AI adoption, and governance maturity. The report finds a widening gap between the speed mandates organizations are […]

Rakuten Advertising, the leading global affiliate marketing network, and Similarweb, the leader in digital data and market intelligence, announced a strategic collaboration to deliver the affiliate industry’s most powerful and unique data capabilities that help brands better understand and optimize their presence within large language models (LLMs) and across digital marketing channels. As AI reshapes […]

New study reveals DeepL Voice delivers higher-quality translations and more stable live captions in meetings across 14 language combinations, compared to Google Meet, Microsoft Teams and Zoom DeepL, a global AI product and research company, reveals results from an independent benchmark study evaluating the quality and stability of real-time AI-translation and captions for meetings across widely […]

In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers. The post Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers appeared first on ExchangeWire.com.

New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...] The post 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic appeared first on ExchangeWire.com.

BBDO MW campaign uses playful childhood scenes to frame the company’s agents as lifelong real estate naturals.

WPP has shown signs of life under new CEO Cindy Rose. Ad Age digs into what's working.

AI can do a lot, but it can't replicate the curiosity of someone encountering the industry for the first time.

CMO Khalid El Khatib on how the nonprofit is keeping its relevance and why it is running its first brand campaign in five years.