News

The appointment expands a years-long project-based relationship into a full-funnel partnership.

Automatically approve, flag, or reject images based on custom brand guidelines—reducing manual review while maintaining consistency across third-party content at scale Cloudinary, the image and video platform powering many of the world’s leading brands, launched Cloudinary Moderation, an AI tool that automatically reviews images against brand guidelines to approve, flag, or reject content before it […]

Smartsheet brings AI to where complex work actually lives, connecting the most critical systems and data sources across the enterprise ChatGPT and Gemini integrations to follow next month Smartsheet announced a fundamental shift in how enterprises deliver strategic projects with AI. Days after launching its Model Context Protocol (MCP) Server and native integration with Anthropic’s Claude, the company […]

Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust Savanta – the consumer insights and market research company – launches Virtual Personas by Savanta, an AI-powered research platform that makes previously impossible research achievable, reaching hard-to-access audiences and delivering reliable […]

Mike True, Co-Founder & CEO of Prescient AI talks about predictive AI and why marketers need to use it effectively to power measurement tactics in this MarTech catch-up: ______ Hi Mike, tell us about yourself and more about Prescient AI in brief? I’m Mike True, Co-Founder and CEO of Prescient AI. Before starting the company, […]

Hikvision has launched a brand new TalkVu Video Intercom series. This next-generation family of products transforms how homeowners experience security and communication. Embodying the brand vision ‘Talk Clear, View Smart’, the TalkVu series combines crystal-clear 4 MP imaging, AI-powered audio optimization, and intuitive controls to deliver exceptional clarity in monitoring doorstep activities, distortion-free conversations, and […]

5W, one of the largest independently owned PR firms in the U.S., announced the expansion of its B2B digital marketing practice with the introduction of comprehensive content marketing and lead generation solutions tailored for enterprise clients. This strategic growth aims to address the increasing demand for data-driven, ROI-focused marketing strategies in the competitive B2B landscape. The enhanced B2B offerings encompass […]

EntTelligence announced the launch of CAPTIVE, a new analytics platform designed to deliver verified reach measurement for in-theater advertising. Built on EntTelligence’s proprietary theatrical data infrastructure and enhanced through the recent integration of MovieMeasure’s audience measurement expertise, CAPTIVE introduces genuine reach analysis for cinema advertising. The platform combines large-scale longitudinal audience datasets, AI-enabled analytics, and traditional […]

Is your website ready for the AI-powered search revolution? Discover practical insights on adapting your CMS for modern needs. The post Is Your Website Ready for AI Search? A Practical Audit for CMOs appeared first on Search Engine Journal.

Pharmaceuticals brand said that “we continually review how we work with our agency partners”.

Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […] The post AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage appeared first on AdExchanger.

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […]

People Inc's Jon Roberts discusses the boom in AI content licensing marketplaces -- and the revenue that could materialize for publishers.

Sir Martin Sorrell says agencies can't fix the billable hour until brands fix their AI problem.

An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group's recovery back.

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.

Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it. Most notably, Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an […] The post The ‘C’ In CTV Is For Cart; Held To Account appeared first on AdExchanger.

Can anyone stop BabyBillion? That's been the question on our minds throughout the month of March, but the little tykes just keep on coming. For the third week in a row, the top Indian family hub of the moment hit #1 in our Global Top 50 ranking. It got 1.66 billion weekly YouTube views, and if it repeats that total again next week, it can go all of March in this chart's top spot. BabyBillion is part of an Indian content boom reshaping our charts. The Indian invasion is largely a family-oriented phenomenon, but there are some curious details that make the geographic trend more complicated than it seems at first glance. Visit Tubefilter for more great stories.

This week, two different channels added at least one million new subscribers on YouTube. One of them, MrBeast, happens to be the most-subscribed channel on YouTube. The other, The Stokes Twins, is no slouch either. The brotherly duo reaches 138 million subscribers, which sounds pretty impressive to anyone not named Jimmy Donaldson. All of the channels in the Global Sub Top 50 added at least 212,000 new subscribers during the third full week of March. Amid that group, we found a high-wire act whose videos are ensuring that extreme sports remain a big deal on YouTube Shorts. Visit Tubefilter for more great stories.

DDB Chicago originally won the U.S. Army account in 2018.

Yahoo Scout, the company's new AI engine, links its search, mail, and content products to give advertisers a clearer picture of what users want.

The social media giant is also making it easier to buy products without leaving its apps.