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10,185 articles covering the AdTech ecosystem
Third of UK digital adspend to be AI-driven by 2030 – IAB report
With over half of advertisers experimenting with agentic AI, forecasts suggest AI-driven processes will take up a large portion of spend in the next five years.
Not Normal Group makes six roles redundant
Changes come as part of a restructure at the agency group.
Saatchis hires Patrick Silla as associate creative director and Matthew Tassell and Dan Kenny as senior creatives
The arrivals have spent time at Beyond and TBWA\London.
FAO Miranda Priestly: In defence of being a vendor
There is value in people who know how to make things work in the present.
McDonald’s taps Beckham, Henry and Yamal for World Cup 'cup' campaign
The fast-food giant is using the 2026 tournament to demonstrate the ubiquity of its restaurants.
Social highlights from Lidl, Deliveroo, Nando’s, BT, L’Oreal and more
Brands like Deliveroo and Sky celebrate Sir David Attenborough's 100th birthday, Lidl has a "sexy" collaboration with Liberty X and actor Tom Holland shares his Nando's order.
Tesco campaign highlights provenance of Finest range
BBH London created the work.
Lidl goes shopping for new media agencies across Europe
Review affects all "big five" holding companies.
CTV Publishers’ Resistance to Standardising Emerging Ad Formats is Holding Back Scale
A recurring theme during this year's upfronts was interactive and dynamic ad formats, with Netflix and Warner Bros. Discovery (WBD) introducing programmatic pause ads, following in the footsteps of Amazon and NBCUniversal. But as new formats continue to emerge, the lack of standardisation creates friction across CTV platforms. When IAB Tech Lab launched its Ad Read More
UK Publishers Gain Opt-Out From Google’s AI Features Following CMA Intervention
The UK's Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which it claims is a world first. Since Google began introducing AI components into its Read More
Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat
In today’s Digest, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge. The post Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat appeared first on ExchangeWire.com.
The Problem With Seedless Watermelons and Ad Tech
What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer... The post The Problem With Seedless Watermelons and Ad Tech appeared first on ExchangeWire.com.
MAU Vegas 2026: Insights on AI
We chat to Yaron Tomchin, CEO of Mobupps to discuss his main takeaways from the recent MAU conference .. The post MAU Vegas 2026: Insights on AI appeared first on ExchangeWire.com.
Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (3rd June, 2026) announced the successful completion of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. From [...] The post Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation appeared first on ExchangeWire.com.
Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance
xpln.ai, an attention intelligence company focused on creative performance and media measurement, and Seedtag, the global Neuro-Contextual advertising company, today (3rd June, 2026) announced the renewal and expansion of their strategic partnership, deepening a multiyear collaboration designed to help brands [...] The post Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance appeared first on ExchangeWire.com.
BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand
A major US hospitality brand achieved a 45% increase in awareness among high earners, a 28% increase among parents and a 19% lift overall in a World Cup travel podcast campaign developed with BBC Studios, NumberEight, Barometer, and Veritonic. The campaign [...] The post BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand appeared first on ExchangeWire.com.
How Visa turned a simple soccer play into a World Cup marketing platform
Visa is using the FIFA World Cup to roll out a campaign built around one of soccer’s simplest plays—linking rewards, social engagement and fan activations to the action on the pitch.
What Meta, Google and TikTok’s ads MCP servers mean for media buyers
Agents like ChatGPT and Claude can now centralize an advertiser’s view into campaigns across multiple channels.
Adobe’s CMO on agentic tools for marketers and responsible AI governance
Chief marketer Lara Balazs spoke with Ad Age about Adobe's new agentic AI tools and the marketing pain points they seek to address.
How 11 agencies will define success at Cannes Lions
Agencies share how they’re approaching Cannes Lions this year—from airport billboards to beach takeovers—as costs rise.
2026 Healthcare Marketing Impact Awards entry guide—eligibility, categories and deadlines
Get eligibility rules, categories, deadlines and fees for the 2026 Healthcare Marketing Impact Awards, plus what judges value and how to prep a strong entry.
WhatsApp documentary spotlights Arsenal and England star Bukayo Saka
The project follows the soccer star’s rise and the support network that helped shape his journey.
Commerce media’s next phase will be defined by choice instead of scale
Sustaining long-term success in today’s market requires real differentiation.