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20,179 articles covering the AdTech ecosystem
Havas Grows In North America as It Lags In Other Regions
CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year
Marketing has outgrown the organization built to run it
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed. The post Marketing has outgrown the organization built to run it appeared first on MarTech.
Why website analytics tell an incomplete story of buyer decisions
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes. The post Why website analytics tell an incomplete story of buyer decisions appeared first on MarTech.
Your AI visibility score may be hiding a problem
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix. The post Your AI visibility score may be hiding a problem appeared first on MarTech.
The CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution. The post The CMO role is evolving before our very eyes appeared first on MarTech.
Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset
Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are handing over the reins before they’ve established a trusted, accurate view of their audience. The defining question in ad tech […] The post Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset appeared first on AdExchanger.
Druski will break new ground for creators by hosting ‘Saturday Night Live’
November 7 will be an historic night for Drew Desbordes. That's when Desbordes, whose 13.6 million Instagram followers know him as Druski, will become the first Saturday Night Live host who began his career as a social media content creator. After rising to prominence with his viral Instagram Live broadcasts, Druski became a multi-hyphenate creator who extended his "Coulda Been" brand through entrepreneurship, original programming, and strategic partnerships. His success with branded content has shown that he possesses the chops he needs to break into the mainstream, and Lorne Michaels apparently took notice. Though SNL has not shared an official notice about the upcoming Druski gig, Variety confirmed that Desbordes will indeed host the November 7 episode of the long-running sketch series. Visit Tubefilter for more great stories.
Google Launches A Video Series For Odd Technical SEO Questions via @sejournal, @MattGSouthern
Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs. The post Google Launches A Video Series For Odd Technical SEO Questions appeared first on Search Engine Journal.
2027 Ad Age Gen Zers to Watch—who qualifies and how to nominate
Nominations are free and due Dec. 18. See what to submit and what set the 2026 class apart, then nominate yourself or a colleague.
Making the case for purchase and intent data in programmatic
Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s ever been. Programmatic has more data than ever, and marketers still […]
Has The Ad Industry Lost The Pulse Of American Consumers?
The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said one startup founder at a LiveRamp-hosted AI demo day that took place adjacent to last week’s Advertising Week New York […] The post Has The Ad Industry Lost The Pulse Of American Consumers? appeared first on AdExchanger.
Edelman’s Mainardo de Nardis: AI Transformation Demands ‘Training, Retraining, Preparing Our People’
Artificial intelligence represents the most significant industry shift in two decades of digital evolution, requiring comprehensive workforce preparation that extends beyond professional skills to personal adaptation for fundamentally different career trajectories. “If I have to focus on one which is life changing for our industry and for people in general, we got to talk about […]
Consumable’s Jared Lapin: Majority of Podcast Listeners are Reachable Beyond the Feed
Podcast advertising has long operated behind a wall. Listeners arrive through RSS feeds, consuming content in environments where individual identity is largely invisible and attribution relies on household-level proxies at best. Consumable is building the infrastructure to change that. “Podcast is largely identity-less. Most of the solutions around it are household level solutions at best. […]
Target wants more efficient stores. An upgraded employee app could help.
The retailer’s myDay app features a newly customizable home screen functionality and will soon include access to AI-backed insights.
AI Generational Shift Gives Media Buyers New Demographics
Google and OpenAI lead in AI search adoption, but female and senior users are forecast to drive growth for AI-based products, based on a revised forecast from Emarketer released today.
In Its Latest Ad, Lincoln Project Poses The Question, Had Enough?
The advocacy group's new ad calls out JD Vance's tone-deafness about the economy and says Trump Republicans think Americans "are just a bunch of whiners and complainers."
Prepare To Be Horrified By 'Friday The 13th' Prequel Series
Peacock's "Friday the 13th" prequel series, "Crystal Lake," brings plenty of horror and in the process, takes its rightful place in the "13th" pantheon.
Carat Engineers New 'Position,' Taps Hanson For It
It's about "identifying where difference can create advantage and engineering that difference into the media system," NA media practice CEO Chrissie Hanson explains about the new position and positioning.
A Brief -- And Incomplete -- History Of Comic Cons
I just attended the New York Comic Con, along with roughly 250,000 other folks from all over the world. At last year's convention, I had the photo taken with Krysten Ritter (aka Jessica Jones). So I thought this week's edition would be a good time to write about how these types of gatherings have grown from their humble beginnings to the large-scale, multi-media, multi-genre, mega events they are today. Hint: Comic cons are much more than just San Diego and New York.
Stagwell, ServiceNow Ink Deal To Jointly Develop Products, Pitch Business
As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwide - will work with ServiceNow.
Google Unveils New Marketer 'Controls' For Campaign Spending
The features, explained as controls during a briefing, become available today globally across Google's Search, Shopping and Performance Max and will soon be available on Demand Gen platforms.
Streamers Add Ad Minutes: Do Viewers Mind?
Leading streamers added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed:
Former Ebay 'Queen' Whitman Is On A Mission To Elevate Albertsons' Performance
Beyond her efforts to rebuild Albertsons, Meg Whitman, former CEO of Ebay as well as HP, is also trying to restructure and save its retail media ad business.
WPP Taps Media Vet Gerhart As New Global Chief Client Officer
Gerhart succeeds Jane Geraghty, who earlier this year was appointed Global Chief Executive Officer of WPP Brand & Design while also returning to her role as Global CEO of Landor.