News

Now that TikTok's regulatory issues in the U.S. seem to be behind it, the app's execs can focus on business as usual. In this day and age, that means more brand deals, so TikTok is infusing every corner of its layout -- including its logo -- with ad space. TikTok used its NewFronts presentation to discuss several new ad products, including a unique new format called Logo Takeover. Advertisers who buy into the Takeover will have their branding placed next to the TikTok icon, creating what a Newsroom post calls "a powerful first impression." Visit Tubefilter for more great stories.

We were already well aware Tubi is betting big on creators, but if we hadn’t been aware, its 2026 NewFronts presentation would have made that 100% crystal clear. Last week, the Fox-owned platform announced a partnership with TikTok where the pair will launch “Creatorverse Incubator,” a program designed to surface short-form creators from TikTok and […] Visit Tubefilter for more great stories.

OpenAI said it will discontinue Sora, the generative-AI video creation platform it launched in late 2024, without providing a reason for the decision. “We’re saying goodbye to Sora. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is […]

Square Enix will reveal the conclusion to the story of “Life Is Strange” characters Max and Chloe with the release of “Life Is Strange: Reunion” on Thursday. Without giving away major spoilers, the video game actors behind the duo can’t share much about how the story ends, other than what their personal experiences were playing […]

More marketing professionals say they have the budgets and resources needed to do their jobs, according to a new survey from the Conference Board.

Rebuilding cultural relevance through creator-led storytelling, product-rooted humor, and a social-first strategy.

You Know Who just signed a creator with 10,000 followers. To some talent managers and agents, pouring resources into someone that close to the start of their journey as a creator might not feel worth it. But Joanna Giunta says when she’s looking for creators to add to her roster, she’s more impressed by dedication […] Visit Tubefilter for more great stories.

The Tribeca X Awards return this year to recognize excellence in branded entertainment. But to do that, they need your submissions. Launched in 2016 as part of New York City’s iconic film-focused Tribeca Festival, Tribeca X was originally a single-day slate of programming for the creative advertising industry, capped by an awards show that crowned […] Visit Tubefilter for more great stories.

As AI reshapes how campaigns are planned, executed, and optimized, a growing number of advertisers are reconsidering one of the industry’s foundational structures: the role of external agencies in media planning. New research suggests that nearly half of brands are preparing to bring more of that function in-house, signaling a broader shift toward control, data […] As AI Adoption Grows, Nearly Half of Advertisers Plan to Bring Media Planning In-House first appeared on Street Fight.

L.A.’s American Cinematheque arts nonprofit org is launching a new weekly interview podcast series, featuring a range of filmmakers and others sharing their most memorable moviegoing experiences. “The American Cinematheque Podcast” is hosted and executive produced by artistic director Grant Moninger. The show blends a podcast-style interview format with a game-show element, in which each […]

Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days. The post Google Begins Rolling Out The March 2026 Spam Update appeared first on Search Engine Journal.

Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content. The post Google Adds AI & Bot Labels To Forum, Q&A Structured Data appeared first on Search Engine Journal.

Mary Bishop has been named VP of Media & Customer Experience at HLK, where she will lead teams in driving integrated strategy, optimizing go-to-market investment and elevating performance outcomes.

Charles Barkley shows up in a Wayfair commercial to say that he hates a couple’s new couch.

At NewFronts, Snapchat used a staggering engagement milestone to anchor a push into new brand and performance ad formats.

Merchants now control the sale, not the AI platform.

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies […]

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Summers said many bloated systems are built for execution [...]

SAN JUAN, Puerto Rico—Cross-media measurement requires multiple tools rather than one mechanism that answers all questions, encompassing modeling, uplift analysis, testing, and experimentation applied to different use cases within a comprehensive framework. “Cross media measurement isn’t a singular device. It’s not a panacea where one measurement mechanism will answer all of the questions that you [...]

Entries close on Thursday 26 March.

Commercial growth is a team sport.

Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what’s on screen.

The measure is among a number of state-level legislative efforts aimed at restricting retailers from using data about consumers to customize prices.

As it pursues home improvement professionals, the retailer is enhancing the online experience with tools for better project management.