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News

4,555 articles covering the AdTech ecosystem

Dollar General CEO Todd Vasos to step down, again

Retail Dive

This time, Ahold Delhaize USA executive JJ Fleeman will succeed him as CEO, with Vasos exiting the position in 2027.

Mar 24, 2026Source

Estée Lauder, Puig in merger talks

Retail Dive

The tie-up would diversify each company’s portfolio somewhat but might look better on paper, some analysts said.

Mar 24, 2026Source

Emplifi Earns TrustRadius Trusted Seller Status, Signaling Verified Customer Trust

MarTech Series

Emplifi, a leading AI-powered social media marketing platform, has been verified as a Trusted Seller on TrustRadius, a buyer intelligence platform for business technology and a HG Insights company. The Trusted Seller designation recognizes companies that maintain up-to-date product information, adhere to ethical review generation practices, and actively engage with customer feedback. Emplifi earned the Trusted Seller […]

Mar 24, 2026Source

Ava C. Ivy Advances Future of Work with NVIDIA-Recognized AI Platform

MarTech Series

From predictive workforce intelligence to national recognition, Ivy is building a new category at the intersection of AI and human leadership. Ava C. Ivy, technology entrepreneur, author, and workforce strategist, is rapidly emerging as a leading voice shaping the future of work in the age of artificial intelligence. Organizations don’t fail at AI because of […]

Mar 24, 2026Source

Immuta Introduces the First Data Provisioning Platform for Managing Agentic Data Access

MarTech Series

New platform capabilities enable enterprises to provision and govern AI agent access to enterprise data in real time — without impersonation, standing privileges, or ticket-driven delays Immuta, the Data Provisioning Company, introduced the first data provisioning platform for managing agentic data access. The launch includes new Agentic Data Access capabilities that enable enterprises to provision […]

Mar 24, 2026Source

Vonage and ServiceNow Expand their Partnership

MarTech Series

Vonage Contact Center with ServiceNow Voice integrates enterprise-grade voice and AI capabilities directly into enterprise workflows, boosting agent productivity and customer engagement Vonage, part of Ericsson announced the launch of its native integration with ServiceNow Voice, built on the ServiceNow AI Platform, embedding enterprise-grade voice and real-time AI capabilities directly into ServiceNow Customer Service Management […]

Mar 24, 2026Source

TrustArc Welcomes Updates to Global CBPR Program Requirements, Strengthening Global Privacy Interoperability

MarTech Series

TrustArc, the pioneering privacy certification provider, welcomes the updated Global Cross-Border Privacy Rules (CBPR) Program Requirements (PR) released by the Global Forum Assembly (GFA). Through its TRUSTe certification offerings, TrustArc enables organizations to participate in this government-backed international data transfer tool. These updates expand and strengthen the certification framework, increasing the number of PRs from […]

Mar 24, 2026Source

HG Insights Unveils Unified Revenue Growth Intelligence Platform

MarTech Series

The RGI Platform uniquely delivers market, account, technology, intent, and contact intelligence in a single AI-driven experience to accelerate high-confidence GTM execution HG Insights, a leader in AI-powered revenue growth intelligence solutions, announced the launch of the Revenue Growth Intelligence (RGI) Platform, the industry’s first unified platform connecting and contextualizing deep technographic, buyer intent, IT […]

Mar 24, 2026Source

Social9 Launches Brand Voice AI as Research Shows 52% of Consumers Concerned About Generic AI Content

MarTech Series

Platform trains custom AI models on each brand’s unique voice to scale social content across 11 channels and 50+ languages A growing consumer backlash against generic AI-generated social media content is forcing marketing teams to rethink how they use artificial intelligence for content creation. Industry research from Sprout Social’s Q3 2025 Pulse Survey found that […]

Mar 24, 2026Source

Thryv Launches AI Lead Flow, Unifying Marketing and Sales Automation for Small Businesses

MarTech Series

Unifies marketing visibility and sales automation for the 57% of small businesses that cite reaching customers and growing sales as their top challenge Thryv® Holdings, Inc. , provider of the leading small business marketing and sales software platform, launched Thryv AI Lead Flow™. This end-to-end solution connects online visibility, intelligent lead management, and automated sales […]

Mar 24, 2026Source

Game Changer Marketing Solutions Earns Google Partner Status, Recognizing Excellence in Digital Advertising

MarTech Series

Female-owned digital marketing agency celebrates nearly seven years in business, serving hundreds of clients across multiple industries. Game Changer Marketing Solutions has officially earned Google Partner status, recognizing the agency’s expertise in managing high-performing Google Ads campaigns and delivering measurable digital marketing results for clients. This recognition validates the work our team has been doing […]

Mar 24, 2026Source

Conductor Introduces AEO Trailblazer Awards, Recognizing Enterprise Brands Leading in AI Search Visibility

MarTech Series

Conductor, the only end-to-end enterprise AEO platform, announced the winners of its inaugural AEO Trailblazer Awards, recognizing enterprise brands that are redefining how visibility is earned in AI-powered search. “Real AEO success is not about chasing headlines. It is about building systems that earn consistent visibility inside AI answers, where decisions are increasingly made.” Search […]

Mar 24, 2026Source

Epic Games to Lay Off 1,000 Staffers and Cut $500 Million in Costs Amid ‘Fortnite’ Downturn

Variety Digital

Epic Games has confirmed plans to lay off more than 1,000 staffers and cut $500 million in costs amid a downturn in engagement with the company’s signature free-to-play, online gaming franchise, “Fortnite.” The cuts represent about 20% of Epic’s headcount. “The remaining number of Epic employees is just over 4,000 after today’s layoffs of just […]

Mar 24, 2026Source

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

Marketing Dive

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

Mar 24, 2026Source

Unilever taps influencer agency for food biz as potential spinoff looms

Marketing Dive

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.

Mar 24, 2026Source

Hi-fi brand Denon colours the world with sound

Campaign

Campaign is first work for the brand by 3 Chillies.

Mar 24, 2026Source

British Podcast Awards unveils three ambassadors for its tenth year

Campaign

The ambassador programme recognises influential voices who are tasked with championing outstanding work and talent.

Mar 24, 2026Source

Dara Nasr joins Global in outdoor role

Campaign

Nasr has held roles at Dazn, WeTransfer and Twitter UK.

Mar 24, 2026Source

Samsung Touts Performance Credentials and Creator-Fronted Formats at NewFronts

VideoWeek

While TV has traditionally been seen primarily as a home for top-of-funnel brand-building campaigns, there's been a renewed push in recent years from some companies in the TV world to compete for performance budgets. Performance TV is nothing new, of course. Direct response TV ads have been around for decades. But the growth of streaming Read More

Mar 24, 2026Source

Visit Finland - Chill Like a Finn - 1m07s

Ad Age
Mar 24, 2026Source

Dulux - Life Is What You Paint It - 60s

Ad Age
Mar 24, 2026Source

Omnicom launches audit of The Trade Desk’s fees

Ad Age

After Publicis's public rebuke of the DSP, Omnicom undertakes a formal review, according to a note to clients

Mar 24, 2026Source

Why the Super Bowl Still Matters ft. the CMOs of Mars, Comcast, Liquid I.V. & the San Francisco 49ers

Adweek

Marketing leaders share their personal playbooks on making the most of the Super Bowl opportunity.

Mar 24, 2026Source

Apple Maps Is Getting Ads—and a Whole New Business Platform

Adweek

The sponsored listings will arrive this summer as Apple looks to grow an ads business on pace to bring in $8.5 billion this year.

Mar 24, 2026Source
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