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Magnite and Netflix expand programmatic partnership
Magnite became a key programmatic partner for Netflix's ad-supported tier, enabling demand-side platforms to bid on Netflix inventory through Magnite's exchange.
DigidayNov 5, 2024
Google announces Privacy Sandbox user-choice model for cookies
Google confirmed it will not deprecate third-party cookies in Chrome. Instead, users will be given a choice to manage cookie preferences via the Privacy Sandbox framework.
AdWeekJul 22, 2024
The Trade Desk reports record Q4 2024 revenue of $628M
The Trade Desk reported Q4 2024 revenue of $628 million, a 23% increase year-over-year, driven by strong demand for connected TV and retail media advertising.
AdExchangerFeb 13, 2025