News
20,698 articles covering the AdTech ecosystem
Roots Automation, Inc. Launches Bevaya, Its New Flagship AI Agent Platform for Insurance
Roots Automation, Inc. today launched Bevaya, a new AI Agent platform built exclusively for insurance. Bevaya delivers a new architecture, a redesigned user interface, and a set of capabilities that give carriers, brokers, and TPAs a single environment to design, deploy, and govern agentic AI across underwriting, claims, and policy servicing. Bevaya replaces the company’s […]
Qlik and Starburst Turn Fragmented Enterprise Data into Governed, AI-Ready Intelligence
Partnership combines Qlik data integration, replication and analytics with Starburst federated query, context and agentic capabilities to give customers more choice across hybrid data estates. Key takeaways: Turns fragmented data into AI-ready intelligence: Combines federated access, context, integration and analytics across hybrid enterprise environments without forcing centralization. Gives customers architectural choice: Helps teams query data […]
Digital Product Passports and MarTech’s New Bridge to the Circular Economy
New EU rules are pushing brands toward deeper product transparency. The Ecodesign for Sustainable Products Regulation introduced digital product passports as a key means of sharing sustainability, durability, and product data with consumers, businesses, and authorities. For MarTech teams, this shift is more than compliance. It creates a new way to connect product truth with […]
Hystax Releases OptScale AI to Help Enterprises Cut AI Costs and Govern AI Agents
Hystax, a cloud infrastructure, FinOps, and AI governance software company, today released OptScale AI – an enterprise AI governance platform that helps organizations cut LLM costs by up to 40%, enforce security policies across every AI interaction, and bring AI agents under full operational control. Hystax has announced the release of OptScale AI, extending its […]
Foundry512 Earns The Strategist 2026 Recognition for Advertising
The 2026 Strategist Awards honor Foundry512 for its innovative approach to strategy and media Austin-based advertising agency Foundry512 has been recognized by The Strategist 2026 for Advertising, a program from Global Publishing Media Group that highlights organizations demonstrating strategic leadership and measurable business impact. This recognition reflects the type of work being prioritized across the […]
Pervaziv AI Strengthens Enterprise AI Control Layer with Cortex 4.3 and More Dependable Agentic Engineering Workflows
New release improves session continuity, authentication resilience, AI code changes, and enterprise workflow reliability across VS Code and browsers. Pervaziv AI today strengthened its vision for the Enterprise AI Control Layer with Cortex 4.3, a platform release focused on improving reliability, continuity, governance, and operational trust for organizations deploying AI across software engineering, security, cloud, and enterprise workflows. As […]
WSI Helps SMBs Close the Technical Gaps That Are Limiting Visibility in AI Search
As AI platforms change how businesses get found online, structured, machine-readable websites are becoming essential to staying visible The way AI-powered search tools retrieve and surface information has changed how businesses earn visibility online, and many small and medium-sized businesses are less visible than they realize. Platforms like Google’s AI Mode, ChatGPT, and Perplexity don’t […]
How Omnicom looks six months post-takeover: Where are UK agencies now?
Campaign rounds up the key changes across Omnicom’s agencies in the UK in the first 180 days since acquiring IPG.
Danny Dyer and Rob Lowe go head-to-head in Paddy Power World Cup spot
BBH London created the campaign.
The Stack: Control Versus Innovation
This week, regulators, researchers, and industry leaders intensified scrutiny on Big Tech, as concerns over AI safety, platform influence, and advertising effectiveness continued to grow. In today’s Digest, we cover Temu being hit with an EU fine over unsafe product [...] The post The Stack: Control Versus Innovation appeared first on ExchangeWire.com.
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Publishers are starting to make meaningful AI licensing deals via Snowflake's RAG pipe, with some securing several six-figure deals with financial institutions.
Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The Military appeared first on AdExchanger.
Walmart operations execs latest to leave amid leadership shakeup
John Furner has reshaped his team since taking over from Doug McMillon as the retail giant’s chief executive earlier this year.
Mass retailers draw level with supermarkets as primary grocery destinations, research shows
People have become just as likely to cite a retailer like Walmart or Target as a supermarket when asked where they spend most of their food budget, according to data from FMI.
More than a Store: Grocers’ virtual cooking classes can whip up customer loyalty
Consumer interest in healthy eating and grocers’ intensified pursuit of shopper loyalty are the right ingredients for online cooking demos — as Kroger and Giant Food are proving.
Walmart rolling out simplified inbound logistics for suppliers
The retailer's Prepaid Consolidation Program enables suppliers to send products to one location, rather than managing shipments to multiple distribution centers.
Why Everlane and Shein are actually a good match
The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.
Best Buy incoming CEO: ‘We’re not just a retailer anymore’
Jason Bonfig, who takes on the top post in November, plans to grow the business by investing in advertising, customer experience and new store formats.
CBP raises accepted tariff refunds to $85B
As of Friday, about $20.6 billion in certified refunds with interest have been completed through Customs and Border Protection’s dedicated portal.
Sephora a surprise drag on Kohl’s in Q1
The department store posted some improvement in the period but margin gains were meager, and sales are expected to be flat at best this year.
Warby Parker to enter new category with Intelligent Eyewear
The company unveiled its first smart frame, as it partners with Google and Samsung on a collection that will launch this fall.
Dick’s Sporting Goods launches AI adviser
Coach by Dick’s provides shoppers with product recommendations and training tips tailored to their sport, needs and proficiency level.