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20,553 articles covering the AdTech ecosystem
The Keywords To The Kingdom; Can’t Afford To Pay Attention
Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers. The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […] The post The Keywords To The Kingdom; Can’t Afford To Pay Attention appeared first on AdExchanger.
Marc Jacobs to be acquired by Toys R Us parent company
LVMH is selling the fashion label after nearly three decades to brand management firm WHP Global.
Byron Allen on How He Plans to Use BuzzFeed to Create a ‘Premier Global Free Streaming Service,’ What It Means to Be Taking Over Colbert’s CBS Time Slot and Why He Wants to Buy Starz
With two recent deals, Byron Allen has elevated his profile in both late-night TV and the digital media space. He’s about to take control of struggling media company BuzzFeed, and next week he is getting the the CBS time slot that is being vacated this month by “The Late Show With Stephen Colbert” after the […]
Purpose and Practice: Transforming Health Brands for the Modern Consumer
How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
Week of May 4 Evening News Ratings: Broadcasts Decline
The demo gap between ABC World News Tonight and NBC Nightly News remained tight.
ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
Try Guys Cooking Competition Series ‘Phoning It In’ Rounds Out Season 4 Judges (EXCLUSIVE)
The Try Guys’ bonkers cooking competition “Phoning It In” has rounded out its slate of judges, cast members and contestants for Season 4. The show premiered its fourth installment on the independent streamer 2nd Try TV on May 6 before it rolls onto YouTube starting May 30. Chris Ying, Justin Pichetrungsi, Elizabeth Falkner, Jordan Myrick, […]
Air Transat ads offer a plan B for those priced out of World Cup games
Courage Montreal’s campaign suggests skipping the games and going to countries competing in them.
Upfronts Day Three: Ad Tech Jargon And Brand Awareness
Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness appeared first on AdExchanger.
Etsy debuts app in ChatGPT
The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.
Richer contextual signals in the bidstream help agencies and publishers alike
Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Partner insights from Seedtag.
Grocery Outlet improves sales but CEO is ‘not satisfied’ with performance
The discounter has worked to reshape its value perception but still needs to improve its in-store experience, its top executive told investors.
Grocery inflation hits highest level since mid-2023
Tomato prices were up nearly 40% year over year in April, the quickest rate of inflation among the food-at-home categories that the BLS tracks.
Wacoal America’s new CEO on running a brand worn by many, known by few
James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.
Best Buy debuts consultation spaces within Ikea stores
The project at two Ikea locations builds on the retailers' existing shop-in-shop partnership at Best Buy.
Dillard’s is so confident, it opened a new store
Sales, margins and profits grew in Q1 — impressive results considering that consumers and the department store model itself are under pressure.
ON24 Unveils New LinkedIn Integration to Help B2B Marketers Reach the Right Buyers and Accelerate Pipeline
New integration capabilities transform ON24 first-party engagement data with LinkedIn audience targeting to help B2B marketers expand reach, improve conversion and accelerate revenue growth ON24, now a Cvent company, a leading customer engagement platform for B2B sales and marketing, announced a new integration with LinkedIn, enabling customers to seamlessly activate high-intent audiences and extend the […]
Meibel Launches Document Intelligence: The Grounding Layer That Turns Complex Enterprise Documents Into Trusted, Structured Knowledge
New capability transforms unstructured documents into confidence-scored, queryable data with full provenance and cross-document relationship mapping. Meibel, a leading AI orchestration platform, announced the release of Document Intelligence, a foundational data layer that transforms complex enterprise documents into structured knowledge ready for agents and workflows. Most platforms treat documents as flat text. They run OCR, […]
8×8 AI Studio Adds OpenAI’s GPT Realtime 2 to Support Production Voice Agents
Tool Calling Designed for More Reliability, GPT-5-Class Reasoning, and Improved Transcription Are Available Now in Early Availability 8×8, Inc. , a leading global business communications platform provider, has added support for OpenAI’s latest voice AI mode, GPT Realtime 2, to 8×8 AI Studio, providing businesses running live voice agents a more dependable foundation for customer interactions. […]
Iridio Expands Social Media Marketing Portfolio with New Platform Integrations to Boost Multichannel Performance
Iridio is expanding its social media marketing solution to include integrations with Reddit and LinkedIn. Powered by RRD’s proprietary Consumer Graph℠ technology, Iridio identifies the right households through high-precision mapping of 130 million unique household personas. Combining digital display with paid social leads to a 67% higher average featured sales lift compared to social-only campaigns. […]
HoneyBook Data Reveals Small Businesses Using AI Earn $400K More Per Year Than Those Who Don’t
Small businesses using AI report nearly 500% more revenue than non-adopters HoneyBook, the leading AI-powered customer relationship management (CRM) platform for small business owners, released the results of a new study that shows small businesses using AI earn a median annual revenue of $500,000, nearly five times the $90,000 median of their slower-moving peers. The […]
Introducing Kandao Meeting Pro 2: A 360° All-in-One AI Video Conference Device Designed for Smarter Meetings
Kandao Technology proudly introduces the Kandao Meeting Pro 2, a next-generation 360° AI video conference device designed for modern hybrid workspaces. Powered by a built-in AI chip, it combines 4K 360° imaging, intelligent audio, and AI meeting assistance in one all-in-one solution, delivering a more immersive and efficient conferencing experience for huddle spaces to larger […]
Bloomberg Vault Integrates BSpeech, Unlocking Multi-Language Voice Transcription Capabilities Across 50+ Languages for Compliance Professionals
Integration of voice-to-text engine for the financial industry converts recorded calls into searchable transcripts at scale and speed. Bloomberg announced the integration of Bloomberg’s BSpeech (‘BSpeech’), a multi-language voice transcription service, into Bloomberg Vault, enabling systematic surveillance, search and analysis of voice communications at scale. The integration of BSpeech into Bloomberg Vault, Bloomberg’s multi-channel communications […]