News
20,446 articles covering the AdTech ecosystem
Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’
Sony Group Corporation and its PlayStation division have outlined an AI strategy built on the principle that human creativity must anchor every application of the technology, with both companies’ chief executives pointing to proprietary tools and measurable commercial returns already reshaping their respective operations. Speaking at Sony’s corporate strategy and earnings presentation Friday, Sony Group […]
How Can Agencies Build Partnerships That Last?
In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship… Having recently undertaken the MiniMBA in Marketing, the first module was market orientation. The idea [...] The post How Can Agencies Build Partnerships That Last? appeared first on ExchangeWire.com.
The Stack: AI’s Next Phase
This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...] The post The Stack: AI’s Next Phase appeared first on ExchangeWire.com.
Roku Delivers Upfront Dinners With A Side Of Full-Funnel
Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku chose intimate client dinners over a formal TV upfront event, taking a page from Paramount's playbook. The post Roku Delivers Upfront Dinners With A Side Of Full-Funnel appeared first on AdExchanger.
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […]
WTF is a unified ad platform?
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.
InMobi Goes All In On iOS; Automation, But With Handholding
InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which […] The post InMobi Goes All In On iOS; Automation, But With Handholding appeared first on AdExchanger.
The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI
The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […] The post The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality appeared first on AdExchanger.
Watch the newest commercials from Lowe’s, Lexus, TJ Maxx and more
The WNBA’s A’ja Wilson stars in the latest from Lowe’s.
Why Chasing Vanity Metrics Is Killing Your Social Strategy
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.
Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job
She’ll lead the tech-powered preventive healthcare company's national expansion.
Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing
Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020.
White House Slams Mark Hamill as ‘Sick Individual’ After ‘Star Wars’ Actor Posts Image of Donald Trump Dead
UPDATE, 12:20 p.m. PT: Mark Hamill deleted the image of President Donald Trump lying in front of a gravestone from his Bluesky account. In a new post Thursday, he wrote: “Accurate Edit for Clarity: ‘He should live long enough to… be held accountable for his… crimes.’ Actually, I was wishing him the opposite of dead, […]
Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check
Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.
What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experiment
The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.
EXCLUSIVE: The Trade Desk’s Chief Strategy Officer Samantha Jacobson Is Heading to OpenAI
Jacobson will remain on The Trade Desk’s board as the company searches for her successor.
TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards
TikTok is inviting advertisers to expand their focus beyond the For You Page. The app is extending its partnership with Vistar Media to bring custom creative to out-of-home campaigns that live on digital billboards. In TikTok's parlance, billboard ads and other real-world spots are known as "Out Of Phone" campaigns. TikTok's partners have had access to that format since 2023, when the app first brought its ads to locations like airports, gas stations, and movie theaters. Those campaigns have plenty of potential. Visit Tubefilter for more great stories.
It’s time for a Game Changer: Dropout raises $1.5 million (and counting) to develop board game
Dropout's flagship game show is coming into your living room. The media company that succeeded CollegeHumor has launched a Kickstarter campaign for Game Changer: Home Edition, a board game inspired by a popular Dropout game show. Game Changer is essentially the "Calvinball" of the internet. In each episode, Dropout CEO Sam Reich comes up with fresh rules that steer his stable of comedians as they create art. The only rule is that Reich is in charge -- and the contestants have to figure out his current set of guidelines as soon as possible. Visit Tubefilter for more great stories.
Meta says its new age verification tech isn’t facial recognition. Can that solution manage meddling kids?
As world governments breathe down Meta's neck, the parent company of Facebook and Instagram has unveiled a new layer of protection for users under the age of 18. Those youngsters will be subjected to age verification technology that will scan context clues to determine which accounts need to be placed into the Teen Account experience. For months, Meta has teased an AI-powered solution that will protect vulnerable users across all of the tech company's platforms. Now, that safeguard is here. Days after E.U. regulators concluded that Meta has not done enough to keep kids off of Facebook and Instagram, the Big Tech firm published a blog post that shares details about the forms of age verification it has installed thus far. Visit Tubefilter for more great stories.
Streamers are mogging each other, so Twitch changed its rules to accommodate them
The looksmaxxing community is rejoicing, because Twitch is letting them mog each other as much as they want. If that sentence sounds like gibberish to you, allow me to get you up to speed. The Omoggle meta has arrived on Twitch The term "mogging" derives from the phrase "alpha male of group" and can refer to any show of dominance, especially in the looks department. The rise of looksmaxxing influencers like Clavicular has pushed the mogging phenomenon into the mainstream, so much so that members of Twitch's "just chatting" community are getting in on the fun. Visit Tubefilter for more great stories.
Social media has political divides, but some feeds are more polarized than others
The 2024 presidential election cycle in the U.S. has been dubbed the influencer election, because it was the moment when political voices on social media received an unprecedented amount of amplification. Moving forward, strategists on both sides of the aisle are trying to maximize social media's potential as a political tool, but that process comes with some complications. One of those complex wrinkles came under the microscope in a study published in the journal Nature. Researchers set up "sock puppet" accounts on TikTok to measure the political polarization of the For You Page, and they found some apparent disparities between right-leaning and left-leaning feeds. Visit Tubefilter for more great stories.
Fitness instructors are the “rockstars” of their industry. That’s why Les Mills spent 3 years making a YouTube docuseries to put them in the spotlight.
If someone were to come up and ask you, What’s the biggest sport in the world?, what would your answer be? Soccer? Cricket? Basketball? You’re not wrong. Those are all top-watched sports. But even their robust player populations pale in comparison to the number of people participating in the world’s actual #1 sport: going to […] Visit Tubefilter for more great stories.
VidCon’s new title sponsor is an AI-powered creator monetization platform
VidCon Anaheim has a new title sponsor, and for the first time, the pioneering creator conference will not be presented by a social video platform. Instead, POP.STORE has signed on as the title sponsor for the 2026 edition of VidCon's flagship event. The deal makes POP.STORE the third title sponsor in VidCon Anaheim history. YouTube has held that distinction ten times, including in 2025, when it took over VidCon's top line to celebrate its 20th birthday. TikTok briefly took over as VidCon's title sponsor in the early 2020s. Visit Tubefilter for more great stories.