News
20,392 articles covering the AdTech ecosystem
McDonald’s UK & Ireland appoints Tim Kenward as CMO
Kenward has been promoted from senior marketing director, international operated markets business unit.
Women’s Super League Football reviews media account
Creativebrief is assisting with the process.
Vodafone media lead departs following Three merger
Daniel Mogridge leaves the brand after eight years.
Duncan Painter quits Omnicom for tech CEO role
Chief executive of Omni leaves less than three years after sale of Flywheel.
Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™
Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with [...] The post Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™ appeared first on ExchangeWire.com.
A Genesis ride is plushie nirvana in whimsical spot for the GV70
Innocean USA’s new ad uses puppetry to charmingly highlight the emotion of driving.
VML’s Tom Murphy on the illogical leaps that make breakthrough work
VML’s North American chief creative officer on banishing despair and the value of specificity.
How RPA won Yuengling—behind the agency’s first big campaign for the beer brand
A stagnating beer market has pushed Yuengling to more clearly define what it stands for.
The 2026 Creative 100: Brand Innovators Winning With Playful Moments
This is supposed to be fun!
The 2026 Creative 100: Artists & Makers Defining Their Genres
From New York's artistic First Lady to a graphic novelist chronicling the war in Gaza and Lily Allen's soul-baring concert tour.
The 2026 Creative 100: Agency Leaders Reclaiming the Narrative
These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.
The 2026 Creative 100: Directors Taking Genre Films to the Mainstream
No topic was too niche or intimate for these avant garde filmmakers.
The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Steeped in culture with the bottom line always in sight.
The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
These creatives are culturally savvy and work at the speed of trends.
Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales
CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.
The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)
These trendsetters and changemakers are the gold standard.
The 2026 Creative 100 Changing the Culture Game
The creators, executives, influencers, and agency leaders shaping pop culture right now.
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
The tie-up aims to simplify TV buying with first-party audiences.
Manscaped’s Whole‑Body Media Strategy
Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger Talks, is the CMO of Manscaped, which is repositioning itself from a below-the-belt grooming brand to a whole-body grooming platform – or, […] The post Manscaped’s Whole‑Body Media Strategy appeared first on AdExchanger.
Studio 1119 Launches Two AI-Powered E-Commerce Applications, Expanding to Major Platforms by End of Q2
Studio 1119, Inc., a Worcester, MA-based developer of purpose-built AI applications for small and mid-sized businesses, today announced the launches of two products now available on the BigCommerce App Marketplace: CataSEO (www.cataseo.ai), an AI-powered SEO and Generative Engine Optimization (GEO) tool that helps e-commerce operators get discovered on Google and AI-driven platforms like ChatGPT, Perplexity, […]
Shout Digital Launches AI-Driven Content Gap Tool to Boost Client Visibility in Search and AI Results
Shout Digital unveils an AI-powered content gap tool to uncover opportunities, improve SEO, and boost visibility across search and AI-driven results. Relying on traditional SEO audits can cost more than ROI for brands; it can also leave gaps and missed opportunities in their content strategy. Melbourne based digital agency Shout Digital has launched a brand new […]
Corvic AI Now Transactable on AWS Marketplace, Expanding Access to Its Intelligence Composition Platform and V3 Release
Corvic AI, the company building the Intelligence Composition Platform (IC Platform) — the logic layer connecting enterprise data to production AI — today announced that its SaaS platform is now transactable via AWS Marketplace, enabling enterprises to seamlessly procure and deploy Corvic within their existing AWS environments. The listing also expands access to Corvic’s latest […]
Rattle Tech Launches Betterserv.ai to Transform Citizen and Customer Engagement with AI-Powered Chatbots
AI-powered chatbot delivering 24/7 support, faster responses, and actionable insights for governments, schools, and businesses. Rattle Tech, a leading provider of AI-driven and cloud-based solutions, today announced the launch of Betterserv.ai, a ChatGPT-powered chatbot platform designed to help organizations deliver faster, smarter, and more efficient customer and citizen engagement. Betterserv.ai enables government agencies, school districts, […]
MarTech Interview With Jay H. Lee, Chief Marketing and Growth Officer @ Five9
Will marketing operations eventually turn into AI Operations? Jay H. Lee, Chief Marketing and Growth Officer at Five9 shares his perspective in this martech catch-up: __________ What’s the best part of being a modern-day SaaS CMO? The best part of being a CMO in SaaS is the compounding nature of work. Unlike more static business […]