News
20,391 articles covering the AdTech ecosystem
Skittles gets soft and squishy in loony ads for its Gummies candies
TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.
Ford takes a different America 250 approach with values-driven campaign
Wieden+Kennedy effort pairs understated visuals with an employee pricing incentive across new vehicle lineup.
Marketers on the Move: Hires and Exits at Chipotle, PayPal, Overtime, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Chinese Retail Is Shaking Up American Retail
Asian retail—much of it Chinese—is now having its own moment.
Why we trust AI when it makes things up
As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. The post Why we trust AI when it makes things up appeared first on MarTech.
The art of doing more with less: The new marketing operations stack
Learn how to transform your MOps function from a support role into a proactive driver of business growth and innovation at the May 6th MarTech Conference. The post The art of doing more with less: The new marketing operations stack appeared first on MarTech.
Can DAMs keep up as content demands outgrow workflows?
New MarTech research shows that as asset volume and personalization increase, DAMs' focus must shift to content management at scale. The post Can DAMs keep up as content demands outgrow workflows? appeared first on MarTech.
Why affiliate marketing still needs humans in the AI era
As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results. The post Why affiliate marketing still needs humans in the AI era appeared first on MarTech.
Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”
Rees spoke at the annual IPA Talent and Diversity Conference this week.
In pictures: Campaign Media Awards 2026
See all the best pics from last night's ceremony.
Peroni Nastro Azzurro brings Italian Renaissance to Covent Garden
Seen Presents, McCann and Joy! Collective created the experience.
The Jolly Hog's launch of Marmite and Colman’s range goes out with a banger
The one-day event will take place in Clapham, London.
How brands can tap into growing IRL and digital disconnect demands from Gen Z and Gen Alpha
As Gen Zers prioritize mental health amid screen fatigue, they are increasingly looking for ways to connect in real life, and brands are starting to get the message.
3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market
The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.
AI shopping hits a trust ceiling even as AI adoption rises
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. The post AI shopping hits a trust ceiling even as AI adoption rises appeared first on MarTech.
“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report
Revamped report includes addressable TV and social media as standalone channels.
Mediaplus UK overhauls leadership and appoints new managing directors
New structure follows the introduction of Serviceplan's integrated model last year.
AI ad of the week: Quechua’s hybrid spot follows a sentient but duty-bound robot
Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.
Agency Brief—Holding companies split on ad tech, High Noon’s creative search
This week, we’re breaking down the latest earnings reports from WPP, Omnicom and Stagwell, and we dive into High Noon’s search for a new creative agency.
How sports teams are using AI and fan data to rethink marketing
From chatbots to retail media, teams are using AI to engage fans in new ways.
Inside the junior talent reset—apprenticeships, AI fluency, what leaders currently value
Agencies are recasting entry-level roles as AI automates rote tasks, elevating apprenticeships and client-facing work while universities debate AI training and expectations. On Ad Age Insider, Lindsay Rittenhouse describes what both new talent and industry leaders need to know.
Molson Coors shifts ad spending as it navigates mixed performance from its brands
The brewer plans to move ad dollars across brands in real time, ramp up World Cup spending and adjust regionally.
Ad Age crossword puzzle—dress code
Fashion’s commentary on identity and culture informs marketing strategies across categories.
Ads of the Week: 8 Campaigns That Caught Our Eye, From Claire’s to Skittles
Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.