News
20,390 articles covering the AdTech ecosystem
Watch the newest commercials from Chubbies, Black Rifle, Breyers and more
Black Rifle Coffee Company hypes its energy drink Black Rifle Energy.
Antonio Lucio Joins PayPal as CMO Amid Massive Restructure
The company is separating into three segments organized around PayPal, Venmo, and crypto.
X Revamps Its Ads Manager, Folding in New AI Performance Tools
X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery.
Three Takeaways From Meta and Google’s Earnings Calls
Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.
Week of April 20 Cable News Ratings: Viewership After WHCD Incident
Fox News was the only network with across-the-board week-to-week gains.
Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.
Ingles Markets loses proxy fight over board seat
The grocer’s shareholders have elected Rory Held, a representative of investment firm Summer Road, to the company’s board of directors despite a vigorous effort by Ingles to defeat his nomination.
Wayfair touts market share gains in retail’s toughest category
The home goods retailer also posted a healthy Q1 sales increase, but its struggles with profitability continued as net loss barely budged.
Kohl’s delves into AI for gift finding, aiding associates
The retailer launched a conversational AI agent to help shoppers find gifts, and is evolving how associates engage with data using the technology.
‘Flat Earth’ TV Series in the Works at Vice Studios From Debut Novelist Anika Jade Levy (EXCLUSIVE)
A TV series adaptation of Anika Jade Levy’s critically acclaimed debut novel, “Flat Earth,” is in the works at Vice Studios with Levy as co-creator. Published by Catapult Books in the US and Little, Brown in the UK in November 2025, “Flat Earth” is described as “a wry, sharply observed portrait of female ambition in […]
Sociable: Life stage matters more than age for in-app brand promotions
A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.
Splendid Communications wins Cadbury Ice Cream social media account
The appointment follows a competitive pitch.
Market Basket names new president
Chuck Casassa, a 50-year veteran of the New England supermarket chain, is being promoted from director of operations.
Fresh Thyme revamps loyalty program with new points system
The Midwestern specialty grocer will give shoppers 10 points per dollar spent, and perks like early access to weekly deals and sneak peeks at new products.
Sprouts’ holds steady in Q1 with a focus on affordability
Following disappointing 2025 results, the specialty grocer is making selective price adjustments while continuing its ambitious growth plans.
Albertsons and its CEO face a ‘make or break’ 2026
One year into Susan Morris’s tenure atop the grocery chain, analysts say the chief executive has stabilized the business following its failed merger with Kroger but faces continuing challenges.
Consumer confidence unexpectedly inches up as view of jobs brightens
The improved outlook among consumers toward the labor market bolstered the argument among Federal Reserve officials opposing a cut to the main interest rate.
Bath & Body Works names first chief brand and product officer
Veronique Gabai-Pinsky comes to the company with decades of experience, including launching her own brand and serving as president of Vera Wang Group.
Walmart is bringing beauty-focused store associates to hundreds of stores
The "Beauty Expert" position, which features specialized training, is expanding this year after a successful pilot.
Amazon Prime Day moves to June
The e-commerce company's sales event happened in July last year. Meanwhile, Q1 earnings showed strong growth in online store net sales.
The Backroom: Redefining Pacsun
Brieane Olson talks about her book, “Co-created,” and her work as a merchant and now CEO in redefining the retailer for a new generation.
Novi AI Launches Long Video Agent for AI Narrative Video Creation Up to 5 Minutes
Novi AI introduces its new Long Video Agent, enabling creators to generate complete narrative videos from a story idea, script, or screenplay through an end-to-end AI workflow. Novi AI, an AI video generation platform serving over 2 million creators worldwide, today announced the launch of its Long Video Agent — a new AI system that […]
Netflix’s New Mobile App Has a Vertical Video Feed, but You Still Have to Watch TV Shows and Movies in Landscape Mode
Netflix has added vertical video to its mobile experience, joining the ranks of popular social video apps like Instagram and TikTok that are designed to be viewed while you’re holding a phone upright. But for Netflix, it’s a baby step on the vertical-video front: Users will have to continue watching full-length series and movies horizontally, […]
Grubhub centers on value in monthlong loyalty push with Anomaly
The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.