News
20,381 articles covering the AdTech ecosystem
WPP reports 6.7% revenue decline in Q1 2026
The decline is in line with the network’s expectations.
Manchester designers accuse Uncommon and London Museum of plagiarism
The designer duo have argued that The London Museum’s pigeon logo, created by Uncommon Creative Studio, bears similarities to their own “Coo pigeon” design.
VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH Partnership
Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital [...] The post VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH Partnership appeared first on ExchangeWire.com.
IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV
Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...] The post IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV appeared first on ExchangeWire.com.
Why creative taste—not AI—is the true advantage for brands
Creative taste, not AI, is the key to brand differentiation as generative tools accelerate sameness; teams win by developing shared standards and editorial rigor.
How tech partnerships are rewriting the rules of media accounts
Clients looking for unbiased AI solutions from holding companies may be in for a rude awakening.
How to compete as an independent agency in a tougher market
Get practical strategies at the 2026 Ad Age Small Agency Conference & Awards in Los Angeles. Two days of sessions and workshops on new business, pricing models, AI and independent agency growth.
The CMO-CEO relationship—what’s working and where CMOs need to improve
While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are middling.
Budweiser’s World Cup Campaign Tells Fans to Let It Pour
Budweiser's World Cup campaign captures fans' emotions and stars Erling Haaland of Norway and Jürgen Klopp of Germany.
When It Comes To AI Adoption, Fear Is a Big Factor For Marketers
As tech giants spell doomsday for white collar work, marketers feel the pressure to equip their teams for an AI-first world
The Number of CEOs Who See Marketing as Overhead Has Nearly Doubled This Year
Boathouse's annual CEO Survey reveals why CEOs are less happy with CMO performance this year overall
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.
Ready, Set, Upfront
Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets […] The post Ready, Set, Upfront appeared first on AdExchanger.
Logitech Appoints Robin Piispanen as Global Head of Logitech G
Logitech International announced the appointment of Robin Piispanen as Global Head of Logitech G, the company’s gaming business, effective May 4, 2026. Piispanen’s appointment follows the planned retirement of Ujesh Desai, who has served as the division’s global leader since 2014. Piispanen, who began his career as a professional gamer, brings nearly two decades of […]
MobileFrame: Setting the Record Straight on the Origins of No-Code Mobile App Development
Founded in 2001, MobileFrame Created the No-Code Enterprise Mobile Application Development Platform Category — 14 Years Before Companies Now Credited as Pioneers. 8 U.S. Patents, a 2002 Trademark, and 25 Years of Continuous Leadership Prove the Record. MobileFrame, the original creator and longest-standing leader of the no-code mobile enterprise application development platform, today issues a […]
AI Website Builder Kite Turns Any LinkedIn Profile Into a Personal Website in One Click
Paste a LinkedIn URL at kite.ai/linkedin to generate a free, SEO-optimized personal website with your experience, skills, and recommendations. Kite (kite.ai), the agentic AI website builder from Appsmith, is excited to announce its latest feature: the ability to generate a professional website from a LinkedIn profile in one click. Anyone can now visit kite.ai/linkedin, paste their […]
Market Logic Extends DeepSights Personas With Synthetic Panels and Flexible Persona Generation to Redefine Audience Research at Scale
DeepSights Personas’ new Persona Builder and Synthetic Panel capabilities transform how quickly insights, innovation, and marketing teams can deepen audience understanding with the latest data to make faster, evidence-based decisions Market Logic Software, a leader in AI-powered market intelligence and insights, launched major new capabilities in DeepSights Personas, enabling enterprises to run rapid, forward-looking audience […]
Creator Authority Joins LinkedIn Marketing Partner Program to Help B2B Brands Launch Influencer Campaigns
Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its expertise, proprietary data, and full-service campaign capabilities to help brands leverage LinkedIn’s professional audience. Creator Authority works with brands including SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva. The agency handles everything from strategy and creative direction to […]
AI Can Build Your Ads. It Can’t Run Them.
Generative AI has fundamentally changed advertising, but not in the way most marketers think. With a single prompt, anyone can now produce polished creative in seconds. Ad creation has been fully democratized. But execution is where the real story is, and where most brands are underestimating the risk. The issue isn’t the creative. It’s everything […]
AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @sejournal, @hethr_campbell
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal.
WPP Creative names VML's Ewen Sturgeon as EMEA chief executive
Role combines VML, Ogilvy and other agency EMEA duties.
Does sports marketing need “disrupting”?
The Campaign Podcast discusses the comments made by Publicis Groupe's chief executive Arthur Sadoun on the fragmentation of the sports marketing sector.
Axeptio Co-Founds the European CMP Association to Support a European, Interoperable & Sustainable Approach to Consent
Together with three other leading players in the sector (Didomi, iubenda and Usercentrics), Axeptio announces the creation of the European CMP Association, an organisation designed to provide a common voice on consent-related issues at a time of fast-moving regulatory change, [...] The post Axeptio Co-Founds the European CMP Association to Support a European, Interoperable & Sustainable Approach to Consent appeared first on ExchangeWire.com.