News
20,369 articles covering the AdTech ecosystem
Agentic AI and Tentpole Events Drive 2026 Ad Spend Growth
A confluence of major sporting events, election spending, and rapid artificial intelligence adoption is set to make the U.S. advertising market grow faster than many anticipated this year. The IAB expectation shared with Beet.TV suggests a nearly double-digit expansion, suggesting robust health despite lingering economic uncertainty. Underpinning this growth are three distinct drivers: A slate [...]
Top 5 Branded Videos of the Week: “Can you hear me now?”
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/12/2026
When did BabyBillion become the most dominant channel on YouTube? Though the kid-friendly hub has been a factor in our charts for years, it had never reached the #1 spot in the Global Top 50 until the first week of March. Since then, BabyBillion has led each week's ranking of the most-watched YouTube channels in the world. This week, the channel with the most #1 finishes in our viewership chart came close to knocking BabyBillion off its perch. T-Series got 919.5 million weekly views to vault up to second place in the ranking, but BabyBillion remained undefeated in May thanks to its 1.15 billion weekly views. Visit Tubefilter for more great stories.
Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising
Beet.TV this year turns 20, which in media years is roughly equivalent to surviving several platform extinctions and at least one pivot to video that actually worked. What began with a taping at Google’s Mountain View campus in 2006 has grown into a sprawling archive of about 11,000 interviews tracking everything from early vlogging to [...]
Alex Cooper Calls Out Alix Earle for Creating ‘Fake Drama’ Amid Rumored Business Feud: ‘I Have Nothing to Hide’
Alex Cooper is addressing rumors about a feud with Alix Earle head on. Following the seemingly complex departure of Earle’s podcast, “Hot Mess,” from Cooper’s Unwell Network in 2025, Earle has made a series of “passive aggressive reposts and likes,” as the “Call Her Daddy” host describes them. Her latest, a pointed repost from a […]
Ticker: Fox News Media Partners With Kalshi
Fox News Media joins CNN and CNBC in partnering with Kalshi.
Meta is Quietly Becoming a Bigger Ad Business Than Google
According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.
What separates brands that grow from brands that stand still
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success. The brands that win are not necessarily those with the deepest pockets; they are the […]
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable truth that advertisers finally need to accept is that not everyone can solve all of their problems,” Adam Shlachter, client [...]
Nike’s innovation chief departs as leadership turnover continues
Turnarounds rely on innovation cycles, and the abrupt departure of Tony Bignell could be another sign that the retail giant isn’t out of the woods, one analyst said.
CBP: Tariff refund process will take 60-90 days to issue returns
The agency previously said its in-development system would deliver refunds up to 45 days after a request was submitted.
Chipotle overhauls rewards system
More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.
New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern
Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code. The post New Google Spam Policy Targets Back Button Hijacking appeared first on Search Engine Journal.
Will more brands appoint agencies without a pitch?
Campaign understands Microsoft appointed Publicis without a pitch as part of a wider partnership – does this signify a growing trend among brands procuring agencies?
FTC close to settlements in ad boycott probe, lawyer says
The U.S. Federal Trade Commission is in settlement negotiations with the media and ad groups it has been investigating.
Hy-Vee’s first woman president dies
Donna Tweeten served roughly 20 years at the supermarket chain, including two years in the top role, and retired from the grocer last year.
How grocers can embrace the ‘promiscuous shopper’
Instead of recapturing monogamous loyalty and share of basket, retailers need to optimize for a more fractured “category” approach to shopping, writes Victor Kimble of Preston Spire.
Ingles Markets steps up fight with activist investor
The grocer and Summer Road LLC both contend that the other side is withholding key information from investors ahead of a board of directors vote.
Dollar General’s media network rolls out AI store audio program
The discount retailer is bringing the in-store media offering to about 6,000 locations through a new partnership with QSIC.
Mattress Firm parent Somnigroup to buy one of its suppliers for $2.5B
The all-stock transaction to acquire Leggett & Platt will bolster the mattress giant’s influence across the industry, analysts said Monday.
Stanley 1913’s approach to product development through diversity
Executive Graham Nearn spoke to Retail Dive about how Stanley is expanding its offerings as it grows into a global brand.
On, Zendaya launch first co-created collection
The collection — which features tank tops, T-shirts, jackets, pants and more — comes to life through a marketing campaign directed by Spike Jonze.
ImageKit Introduces Path Policies for Media Governance in Its Digital Asset Management Platform.
ImageKit, a unified image and video API platform with integrated AI-powered digital asset management(DAM), announced Path policy, a feature that enables businesses to enforce content and metadata governance at the folder level within ImageKit’s DAM. Path policies are available for businesses on ImageKit’s custom enterprise pricing plans and are designed to help apply consistent rules […]
Qlik and ServiceNow Partner to Bring Trusted Enterprise Context into AI-Powered Workflows
New collaboration helps enterprises connect trusted enterprise context, richer insight, and smarter action across ServiceNow workflows and AI agents Key takeaways: Trusted context and insight move closer to workflow execution: Qlik and ServiceNow are partnering to help enterprises combine ServiceNow Workflow Data Fabric with broader, governed enterprise context so workflows and AI agents can act […]