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20,241 articles covering the AdTech ecosystem
Xnurta Appoints Former WPP Commerce Executive Luis Pedro Martinez as Managing Director, Europe
London-based hire signals continued global expansion and dedication to empowering agencies to combine human control with AI-driven innovation Xnurta, the award-winning agentic AI-powered advertising platform in retail media, announced that Luis Pedro Martinez has joined the company as Managing Director, Europe, based in London. Luis brings a rare combination of deep technical expertise and hands-on […]
iOPEX Recognized for Outcome-driven Enterprise Transformation in HFS Horizons: Agentic Services, 2026 Report
HFS affirms iOPEX’s industry-proven ability to embed scalable agentic workflow automation through its proprietary AI platform, ElevAIte. iOPEX Technologies, a leader in agentic AI and automation-led enterprise transformation delivering Intelligence as a Service, announced it has been recognized as a Horizon 2 Enterprise Innovator in the HFS Horizons: Agentic Services, 2026 report — a comprehensive assessment of […]
Similarweb Appoints Harel Beit-On as Chairman of its Board of Directors
Similarweb Ltd., a leading digital market intelligence company, announced the appointment of Harel Beit-On as Chairman of its Board of Directors. Mr. Beit-On has served as a member of Similarweb’s Board since 2017 and brings more than 30 years of experience in leadership positions and investment in technology companies. A co-founder and General Partner of […]
MessageGears Delivers Warehouse-Native Revenue Tracking for Enterprise Marketers With New Cross-Channel Conversion Analytics
By connecting campaign performance directly to data warehouse insights, MessageGears enables cross-departmental alignment and attribution accuracy that legacy platforms can’t match. MessageGears, the leading warehouse-native data activation and engagement platform for enterprise brands, announced the launch of conversion reporting — a new suite of capabilities that ties campaign performance and revenue analytics directly to data […]
How Aerie is pushing back against AI content with Pamela Anderson
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
When The Training Data Cutoff Becomes A Ranking Factor via @sejournal, @DuaneForrester
Content published before and after a model’s cutoff lives in different systems, shaping how brands appear in AI-generated answers. The post When The Training Data Cutoff Becomes A Ranking Factor appeared first on Search Engine Journal.
How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model via @sejournal, @theshelleywalsh
In this IMHO interview, Ash Nallawalla explains why governance is the missing layer behind most visibility breakdowns. The post How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model appeared first on Search Engine Journal.
Royal British Legion reviews creative agency relationships
Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney was the incumbent on the brand advertising account.
Review of the Week: KFC’s golden egg-citement
The work was made by Mother.
ProSiebenSat.1 Takes Multi-Platform Approach with New ‘Total Reach’ Focus
Marco Giordani, CEO of ProSiebenSat.1 Media SE German broadcaster ProSiebenSat.1 released its full-year earnings for 2025 this morning, which made for mixed reading. Total revenues were down by six percent (or two percent on an organic basis), while advertising revenues fell by eight percent in the German-speaking region. But the company hopes for Read More
VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform
Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...] The post VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform appeared first on ExchangeWire.com.
New Zealand telco offers prizes to customers who put ads in their phone calls
Colenso BBDO campaign lets users hear short ads during calls for a shot at prizes.
Kristen Nossokoff
Kristen Nossokoff has joined NowThis as Head of PR, where she will lead external communications and executive visibility for the social-first media brand focused on Gen Z audiences.
Aerie CMO on extending anti-AI pledge with Pamela Anderson campaign
The effort from American Eagle-owned Aerie comes as Pamela Anderson gains traction with Gen Z.
Air debuts AI tools with handwritten ad saying they’ll never replace creatives
CEO Shane Hegde acknowledges AI’s impact on the size of teams but not on the core business of making.
Pamela Anderson Joins Aerie in Calling Out AI Fakery in Ads
Aerie partnered with Pamela Anderson to call out AI fakery.
How NotebookLM turns marketing docs into usable insights
Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material. The post How NotebookLM turns marketing docs into usable insights appeared first on MarTech.
What the top 5% of AI users do differently
Most employees use AI, but only a few use it to create real value. Here’s how to recognize them — and how to help everyone else catch up. The post What the top 5% of AI users do differently appeared first on MarTech.
Data built modern marketing, but AI is rewriting the rules
Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. The post Data built modern marketing, but AI is rewriting the rules appeared first on MarTech.
Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout
AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements. The post Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout appeared first on AdExchanger.
Cognitiv Declares the End of Static Audience Segments with the Launch of AudienceGPT
Built on the same Deep Learning Advertising Platform as ContextGPT, AudienceGPT predicts consumer journeys to create dynamic audiences Cognitiv, the leading advanced performance partner powered by deep learning, announced a major expansion of its platform with the launch of AudienceGPT™, an AI-powered tool that helps marketers identify audiences based on real-time consumer journeys. AudienceGPT moves […]
Google’s March Spam Update Felt Muted But May Signal Bigger Changes via @sejournal, @martinibuster
Why Google's recently finished Spam Update could be the beginning of something bigger that is yet to come. The post Google’s March Spam Update Felt Muted But May Signal Bigger Changes appeared first on Search Engine Journal.
Are We Due Another Florida-Style Update? via @sejournal, @TaylorDanRW
Why the return of scaled, low-differentiation content is putting pressure on Google’s systems and raising the risk of a broader intervention. The post Are We Due Another Florida-Style Update? appeared first on Search Engine Journal.
Movers & Shakers: WPP, McCann, T&P, UM, Feral, Allwyn, Global, Channel 4 and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.