News
20,229 articles covering the AdTech ecosystem
Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership
Small and Independent agencies can now activate custom buyer agents within AgenticOS – providing full access to data curation, premium inventory at scale, and GPU-supported infrastructure delivering more efficient and effective performance campaigns PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, and Untapped Growth, a multibillion-dollar media buying collective built for […]
Enterprise AI Finds its Voice: ElevenLabs and IBM Bring Premium Voice Capabilities to Agentic AI
ElevenLabs integration with IBM watsonx Orchestrate will help clients to deliver natural, multilingual conversational experiences at scale ElevenLabs and IBM announced they are collaborating to bring ElevenLabs Text to Speech (TTS) and Speech to Text (STT) to IBM watsonx Orchestrate, an agentic AI orchestration platform, providing clients with tools to deliver richer, more natural voice […]
CData Sync Adds Pipeline Orchestration with Real-Time CDC and Open Table Formats
A single platform to orchestrate pipelines and keep analytical and AI workloads running on fresh data across hybrid and cloud environments CData Software, the data layer for AI, announced major enhancements to CData Sync designed to meet the data pipeline demands of modern enterprises. The updates deliver coordinated pipeline orchestration, expanded change data capture (CDC) […]
ZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven Predictive Intelligence Platform for Enterprise Decision Systems
Combines Premier Behavioral AI Platform with one of the World’s Largest Real-World Platforms to Drive Decisions for the Physical Economy Acquisition Brings ZeroToOne’s Technology to Scale across GroundTruth’s Extensive Customer Base, Driving Greater Marketing Reach, Efficiency and ROI ZeroToOne.AI, a leader in predictive behavioral intelligence, announced that it has acquired GroundTruth, a scaled real-world platform that […]
PostcardMania Adds Insurance X-Date Mailers for Insurance Agents to Its Roster of Automated Direct Mail Solutions
PostcardMania, the $100+ million marketing technology firm with more than 128,000 clients, announced the launch of Insurance X-Date Mailers, a new automated direct mail solution that helps insurance agencies and agents reach homeowners in the critical weeks before their home insurance policies renew — automatically, without adding ongoing workload. In the insurance industry, an “X-date” […]
TikTok pitches advertisers on bold new chapter under US joint venture
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.
Apple rolls out ads for Maps as advertising revenue grows
As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.
Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks
Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.
What makes a winning Small Agency Awards entry—and how to build one
Learn how to build a stronger 2026 Ad Age Small Agency Awards entry, from eligibility and storytelling to results, revenue and a simple checklist. The final deadline to enter is Wednesday, April 15, 2026.
On turns to choreography to show its Cylon circular fashion in action
Movement artist Matt McCreary leads a playful chain of exchanges in Ariel Fisher-directed spot.
2026 Ad Age Leading Women Luncheon
In October 2026, Ad Age will host its annual celebration for a new class of Leading Women and Rising Star honorees.
The real reason checkout kills ecommerce conversions
Small UX tweaks can remove major purchase barriers. Create a seamless checkout experience that keeps customers coming back. The post The real reason checkout kills ecommerce conversions appeared first on MarTech.
AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials
Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […] The post AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials appeared first on AdExchanger.
Lisbon Takes Center Stage: Questex’s StreamTV Europe Celebrates Portugal as the New Home for Streaming Innovation in Europe
New partnerships, industry leaders, and immersive cultural experiences highlight why Lisbon is becoming a magnet for the European streaming community The global streaming industry is heading to Lisbon. When Questex’s StreamTV Europe debuts April 13–15, 2026, the event will spotlight Portugal’s rapidly growing role in the European streaming ecosystem, bringing together global media companies, technology innovators, and […]
Lawmatics Announces AI Suite for Law Firms, Bringing Agentic Automation to Legal Lead Intake
Three native AI tools give law firms the ability to qualify leads, engage prospects, and manage operations automatically Lawmatics, the leading CRM and client acquisition platform for law firms, announced the most significant expansion of its platform to date, adding three native AI tools that redefine how firms acquire clients, manage intake, and run day-to-day […]
Firmly Launches Firmly Connect, the First Agentic Commerce Platform that Allows Merchants to Directly Connect to Any Agent or Agentic Marketing Channel Without Deploying Any Code
Firmly Connect enables merchants to quickly become “agentic commerce-ready” within hours to sell across AI shopping agents, platforms, and publishers, which are widely projected to become a $3–5 trillion agentic commerce economy within the next five years Firmly Connect is now embedded as enterprise infrastructure as Aurus becomes the first omni-commerce gateway with native agentic commerce […]
Timpi and MASQ Network Merge to Build a Privacy Alternative to Google Search and Chrome Without the Surveillance
The deal combines a decentralised search engine, a privacy browser, and a distributed VPN into one integrated product for everyday users — and Timpi Search is now open to the public Two privacy-focused technology companies have merged their products to take on Big Tech’s grip on search and browsing — without the tracking, ad profiling, or centralised […]
Lifesight Launches “Mia,” an Agentic AI Marketing Intelligence Agent
New AI agent helps marketing teams analyze performance, generate strategic recommendations, and act on unified measurement insights Lifesight, a leader in unified marketing measurement, announced the launch of Mia, a new marketing intelligence agent designed to help ecommerce and retail marketing teams analyze performance data, generate strategic recommendations, and act faster on insights across channels. […]
FiscalNote Launches PolicyNote MCP in the OpenAI App Store, Significantly Expanding Access to Its Policy Intelligence
Hundreds of millions of developers, analysts, and policy professionals can now access structured legislative and regulatory intelligence from within ChatGPT-powered workflows and custom GPTs FiscalNote Holdings, Inc. , a global leader in AI-driven policy and regulatory intelligence, announced that the PolicyNote MCP has been approved and listed in the OpenAI App Store. The listing enables […]
Creator TV® and Convergence Announce Partnership to Bring Creator-Led Programming to Television
Sabio Holdings announced that its owned-and-operated network, Creator TV® has entered a partnership with Convergence, a Los Angeles-based creator management, media development, and venture studio based in LA, to bring new and innovative creator-led show concepts to television. “We’re excited to partner with Convergence on bringing dynamic creator-led storytelling to the forefront of entertainment,” said Charlie Ibarra, […]
YouTube Exec Counters Netflix Rivalry Talk, Highlighting Platform’s Global Reach and $100 Billion in Creator Economy Payout
A week after Netflix co-CEO Ted Sarandos called YouTube a “straightforward direct competitor,” the platform’s managing director in France and South Europe Justine Ryst proved him right as she unpacked YouTube’s strategy in the content business and global reach. Speaking at a fireside chat hosted at Series Mania in Lille, the Paris-based executive said YouTube […]
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy via @sejournal, @rio_seo
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs. The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.
The Trade Desk says Omnicom audits ‘have not identified any issues’
The demand-side platform (DSP) pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
Optimum Nutrition owner appoints commerce agency of record
Appointment follows a competitive pitch.