News
20,075 articles covering the AdTech ecosystem
Google Completes Acquisition of Wiz
Google LLC announced the completion of its acquisition of Wiz, a leading cloud and AI security platform headquartered in New York. Wiz will join Google Cloud and maintain its brand and commitment to securing customers across all cloud environments. This acquisition is an investment by Google Cloud to improve cloud security and enable organizations to […]
CallRail Expands Voice Assist Real-Time Scheduling Capabilities with Addition of Google Calendar Integration
Voice Assist checks Google Calendar availability and schedules meetings in real time, helping a broad range of businesses convert callers instantly. CallRail, the AI-powered lead engagement platform, announced a new integration between its AI voice agent, Voice Assist, and Google Calendar that enables businesses to automatically schedule appointments during phone calls handled by Voice Assist. […]
Industry First by ChurnZero Gives AI Agents Unparalleled Understanding of a Company’s Unique Processes and Product Know-How
AI Knowledge Sources allows ChurnZero’s ‘digital teammates’ to learn every detail and best practice within company knowledge bases. ChurnZero, the platform and partner for customer success, has enhanced its embedded AI agents with connected knowledge source integrations—enabling them to more completely understand the nuances of any business, its products and services, the needs of its […]
Comviva Launches NGAGE for Enterprises to Power Secure, AI-Driven Customer Engagement at Scale
Next-generation CPaaS platform that integrates omnichannel communication, network-based identity, and conversational AI to help enterprises deliver trusted digital experiences Comviva, a global leader in digital transformation solutions across customer experience management, data monetization, and digital financial services, announced the launch of NGAGE for Enterprises, a next-generation CPaaS platform designed to help enterprises deliver seamless, secure, […]
Orum Achieves 36% Conversion Rate With Idomoo Personalized AI Video
Thanks to Lucas AI Video Creator, Orum created a high-quality personalized year in review at scale. Orum delivered an unforgettable end-of-year experience for its users with a hyper-personalized video campaign powered by Idomoo’s Lucas AI Video Creator. By transforming individual data into an exciting, shareable showreel, the campaign gave customers a dynamic way to relive […]
Zendesk Advances Resolution Platform with Self-improving AI Agents from Proposed Forethought Acquisition
Proposed acquisition positions Zendesk to lead the agentic service era, projecting 2026 as the year AI agents will surpass human service Zendesk expects autonomous AI to handle more service interactions than humans this year, marking a structural shift in customer service. To lead this transition, the company today announced it has entered into a definitive […]
Equinix Unveils the Distributed AI Hub to Simplify and Secure Enterprise AI Infrastructure
Integrated with Palo Alto Networks to deliver real-time threat detection for AI workloads Equinix, Inc., the world’s digital infrastructure company®, unveiled the Distributed AI Hub, powered by Equinix Fabric Intelligence™, to provide a single, unified framework for enterprises to connect, secure and simplify their increasingly complex and distributed AI ecosystems. The Hub is a neutral […]
Canva Introduces Magic Layers, Turning Static AI Outputs Into Editable Designs
Breakthrough in Canva Design Model now unlocks ability to transform flat content and images into layered and fully editable designs Canva, the world’s leading all-in-one visual communication platform, unveiled Magic Layers, a new breakthrough technology that turns any flat design or image into something you can edit, refine, and remix to suit your vision. After […]
monday.com Welcomes AI Agents to Its Platform, Marking a Shift in How Work Gets Done
New infrastructure enables AI agents to sign up, access the platform, and execute work alongside human teams. monday.com , the AI work platform that turns strategy into execution at scale, announced new infrastructure that enables AI agents acting on behalf of humans to sign up, authenticate, and operate directly within the monday.com platform. monday.com is […]
Creators Go Pro: Digital Stars Bank Brand Bucks While Talent Agencies and Support Firms Proliferate
When the National Basketball Association was sketching out plans to host fan gatherings as part of its All-Star Weekend in Los Angeles, the league’s marketing leaders realized they were crafting the ultimate playground environment for sports-centric creators and influencers. The NBA has worked closely with key social media mavens for more than a decade, but […]
Creators work, but measurement doesn’t — yet
While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.
5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview via @sejournal, @marie_haynes
Five takeaways from Liz Reid on AI agents, the future of Google Search, and why originality now matters more than ever. The post 5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview appeared first on Search Engine Journal.
How the BrewDog brand lost its way (by its first PR rep)
Following the sale of BrewDog, Manifest founder and chief executive Alex Myers chats about the early days working with the craft brewery brand and its creative PR campaigns.
Brand-building in the age of social: What Nike and Aldi get right
Simply having a funny or unhinged tone of voice is not enough.
Smart Glasses: Data, Privacy and Pineapple on Pizza
This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...] The post Smart Glasses: Data, Privacy and Pineapple on Pizza appeared first on ExchangeWire.com.
Boozer twins make national ad debut in State Farm’s March Madness spot
Duke freshmen Cameron and Cayden Boozer appear with Jake from State Farm in a Highdive ad debuting on Selection Sunday.
Air France dresses up airline perks as couture in high-fashion campaign
Aura by Omnicom imagines airline perks as oversized fashion pieces and sculptural furniture.
7 ways to revive dormant email lists without wrecking deliverability
Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely. The post 7 ways to revive dormant email lists without wrecking deliverability appeared first on MarTech.
AI’s disruption of online commerce is just starting
AI agents might not be taking your list to the store just yet, but AI is still reshaping the world of retail. The post AI’s disruption of online commerce is just starting appeared first on MarTech.
Layoffs hit LADbible Group’s social video team amid slower user-generated content growth
Social-first publisher LADbible is in the middle of a second round of layoffs to its social video team, having suffered massive drop-off in Facebook video engagement.
Kustomer Launches Standalone Enterprise AI Platform to Modernize Existing Helpdesks
The First Enterprise CX AI Platform Bringing Predictive and Deterministic Rule-Based Intelligence to Existing Helpdesks, Without Migration Kustomer unveiled Kustomer AI, a standalone enterprise AI platform designed to transform how organizations deploy intelligence across their existing customer experience systems. Rather than forcing costly migrations or system overhauls, Kustomer AI operates as an integrated intelligence layer […]
ProfileTree Web Design and Digital Marketing Helps Belfast SMEs Close the Digital Gap with Web Design, SEO, and AI Training
Northern Ireland SMEs strengthen digital growth as ProfileTree Web Design and Digital Marketing delivers web designing, SEO support, and practical AI training through Future Business Academy. ProfileTree Web Design and Digital Marketing is helping Belfast SMEs close the digital gap through web design Belfast expertise, SEO strategies across Northern Ireland, and practical AI training for growing businesses. Behind […]
ConvergeHub Earns Strong CRM Ratings on Software Reviews, Reinforcing Customer Trust, Usability, and Business Value
Strong ratings reinforce ConvergeHub’s role as a trusted CRM partner for growing businesses. SoftwareReviews scores highlight ConvergeHub’s customer sentiment and renewal intent — strengthening its position as a trusted all-in-one CRM for growing businesses. Great CRM isn’t just about features — it’s about trust, reliability, and measurable outcomes.” — Shampa Bagchi, Founder and CEO of […]
Nextdoor Announces Anthony Di Muccio as Vice President of North America Sales
Digital media veteran joins Nextdoor to lead North America sales as the company accelerates its advertising platform growth and expands self-serve capabilities to Canada Nextdoor Holdings, Inc. , the essential neighborhood network, announced the appointment of Anthony Di Muccio as Vice President of North America Sales, effective March 10th. Di Muccio will report to Chief […]