News
20,035 articles covering the AdTech ecosystem
Horizon Media pilots AI solution to detect cultural shifts mid-campaign
The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.
Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds via @sejournal, @MattGSouthern
A study of U.S. workers finds 14% report "brain fry" from AI overuse. Marketing had the highest rate at 26%. The post Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds appeared first on Search Engine Journal.
VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform
Today (9th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the US, significantly expanding programmatic access to DOOH inventory across [...] The post VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform appeared first on ExchangeWire.com.
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […] The post Understanding MCP, The ‘Universal Adapter’ For AI In Advertising appeared first on AdExchanger.
Building baskets and brand trust with Florida Oranges
Within the high-stakes produce category, citrus stands out as both a staple and an opportunity.
What last year’s receipts say about the year ahead
Retail wasn’t out of style in 2025, shoppers simply chose more carefully. See the trends that filled bags, emptied shelves, and set the tone for retail’s 2026 runway.
Costco ties digital personalization to $470M in sales growth
Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.
Target readies next-day delivery for 20 more metros this spring
The retailer expects to boost its supply chain spending this year as it rolls out more shipping options in California, Texas and other states.
KLOTA Expands E-Commerce Toolkit with Expert-Led SEO and Google Ads Audit Services
Fixed-price, manual audits with prioritized action plans join KLOTA’s growing suite of diagnostic tools for online retailers. KLOTA, a Sweden-based digital performance consultancy specializing in e-commerce growth, has launched two new expert-led audit services: SEO Analysis and Google Ads Analysis. Both services are available at fixed prices with no ongoing commitment, delivering prioritized action plans […]
Trust, Reviews, and Algorithms: What Marketers Must Know in the Era of AI Search
AI is transforming how consumers discover and choose products. Bazaarvoice research shows that 79% of shoppers are expected to use AI-enhanced search this year, whether through chat interfaces or AI-generated summaries embedded in traditional search results. As discovery becomes faster and more conversational, shoppers are increasingly relying on AI to narrow options and guide decisions […]
CallMiner Delivers Breakthrough AI Advancements to Accelerate CX Automation
New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform. These updates deliver greater personalization, enhanced contextual understanding, […]
KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion
KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion. KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium […]
Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube
Zefr announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments. The accreditation is the first of its kind for a third-party platform integration, following the completion of the MRC […]
Dataiku Launches the Platform for AI Success
An independent orchestration layer enabling enterprises to build, deploy, and govern AI systems at scale for the world’s leading companies Introducing three first-to-market products: a business-friendly AI agent generator, systems of agents that run entire business lines, and cross-platform observability to track the business outcomes agents produce Dataiku announced the launch of the Platform for AI […]
Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows
New capabilities give data, AI, and engineering teams cost attribution, benchmarking, traceability, and integration across LLMs and agents. Revefi today announced AI Observability and Agentic Observability, new capabilities that extend its platform to give enterprises greater visibility into the performance, cost, and reliability of LLM and AI agent deployments. The announcement coincides with the Gartner […]
Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure
Award-winning platform connects IoT sensor monitoring with operational workflows to help utilities modernize how they manage diverse infrastructure and improve its resilience at scale. Flowfinity Inc. announced the availability of its industrial remote monitoring platform, Flowfinity Streams, for utilities and municipalities. Municipal infrastructure operators are nearing a tipping point. Critical assets built decades ago must […]
Anheuser-Busch boosts marketing efforts through extended MLB tie-up
The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.
Why We Need To Talk About Young People
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted. The post Why We Need To Talk About Young People appeared first on Search Engine Journal.
Stephen Allan to leave Brainlabs
Executive chair steps down after four years in the role.
Irn-Bru campaign features posters “made from girders”
Lucky Generals created the work.
MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026
MarkApp has been recognised by The Financial Times and data research partner Statista in the FT1000: Europe’s Fastest-Growing Companies 2026 ranking, securing the 2nd position in the IT & Software category and 11th place overall across Europe. The annual list [...] The post MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026 appeared first on ExchangeWire.com.
Disney prescribes a giant ‘pillboard’ in LA for the return of ‘Scrubs’
A 3-D billboard on Melrose and Sycamore places the show’s characters inside oversized pill packaging.
Coca-Cola revives Van Halen’s ‘Jump’ for the 2026 World Cup
J Balvin and Amber Mark lead a new version of the classic rock track, released through Coke’s Real Thing Records.
A New Wave of M&A Shows that Retail Media’s Easy Growth Is Gone
Companies are in a land grab for data.