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19,974 articles covering the AdTech ecosystem
Comcast Spinoff Versant Media Stakes Its Future On Streaming
On Tuesday, Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. Versant Media reported $6.69 billion in 2025 revenue, representing a 5% year-over-year decline. Advertising revenue in particular was […] The post Comcast Spinoff Versant Media Stakes Its Future On Streaming appeared first on AdExchanger.
Heineken looks to preserve Irish pub culture with documentary
“The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.
Why Papa Johns is going back to basics in latest marketing shakeup
The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new AOR Leo Chicago.
Chili’s CMO promoted to translate winning playbook to Brinker’s other brand
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.
Page Builder by SiteOrigin WordPress Vulnerability Affects Up To 500k Sites via @sejournal, @martinibuster
Page Builder by SiteOrigin WordPress vulnerability rated 8.8/10 affects up to 500,000 websites. The post Page Builder by SiteOrigin WordPress Vulnerability Affects Up To 500k Sites appeared first on Search Engine Journal.
Why Atlas & Comet Are Unlikely To Win The AI Browser War
New AI browsers from OpenAI and Perplexity aren't about to replace Chrome any time soon. But that doesn’t mean we shouldn’t take notice. The post Why Atlas & Comet Are Unlikely To Win The AI Browser War appeared first on Search Engine Journal.
WordPress Calendar Plugin Vulnerability Affects Up To 100k Sites via @sejournal, @martinibuster
Up to a hundred thousands websites affected by WordPress calendar plugin vulnerability. The post WordPress Calendar Plugin Vulnerability Affects Up To 100k Sites appeared first on Search Engine Journal.
How To Build An AI SEO Strategy That Outlasts Tactics via @sejournal, @Kevin_Indig
If your AEO plan is just a tactic list, it won’t survive scrutiny. Here’s how to build a durable AI SEO strategy. The post How To Build An AI SEO Strategy That Outlasts Tactics appeared first on Search Engine Journal.
Builderius WordPress Page Builder Integrates Claude AI via @sejournal, @martinibuster
Builderius page builder announced an experimental AI integration that enables it to apply changes inside the builder. The post Builderius WordPress Page Builder Integrates Claude AI appeared first on Search Engine Journal.
Prost8 creates "dodge the finger" game to drive blood-test awareness in OOH ad
TBWA\MCR made the digital campaign.
Comic Relief unveils Red Nose Day livestream campaign with Mr Doodle
Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.
Reach Says Google Discover Declines are Hitting Traffic Harder Than Search
Plenty has been written over the past year about publishers seeing declines in referrals from Google, as the search giant has upped the presence of its AI tools within Google Search. With Google's AI Overviews and AI Modes delivering direct answers to audience queries, many publishers are reporting that audiences are clicking through to their Read More
Week in Charts: Magnite on the Impact of The Trade Desk’s OpenPath, PubMatic Leans into Agentic Campaigns, and Amazon Overtakes DAZN in Sports Spend
In this week's Week in Charts, Magnite on the impact of The Trade Desk's OpenPath, PubMatic leans into agentic campaigns, and Amazon overtakes DAZN in sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer
Seedtag, the global Neuro-Contextual advertising company, announced today (3rd March, 2026) the appointment of Brendan McCarthy as chief marketing & communications officer. McCarthy will oversee Seedtag’s global marketing and communications strategy, supporting the company’s rapid international expansion while driving the [...] The post Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer appeared first on ExchangeWire.com.
Thrad CEO Andrea Tortella Launches Children’s Book “Mark Loves Marketing” to Inspire the Next Generation of Marketers
Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book [...] The post Thrad CEO Andrea Tortella Launches Children’s Book “Mark Loves Marketing” to Inspire the Next Generation of Marketers appeared first on ExchangeWire.com.
Adform Promotes Dovilė Buinickaitė to SVP, People & Culture, to Strengthen Organisational Capability
Adform, the powerful and safe media buying platform built for game changers, announces the promotion of Dovilė Buinickaitė to senior vice president, people & culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, [...] The post Adform Promotes Dovilė Buinickaitė to SVP, People & Culture, to Strengthen Organisational Capability appeared first on ExchangeWire.com.
Garnier’s first major brand film is a mockumentary starring Gisele Bündchen
The Publicis Conseil campaign reframes a brand deal as a reflective wellness journey.
Chupa Chups lollipops are notoriously hard to open, but these are impossible
BBH London promotes the brand’s easier-to-open wrappers by creating the opposite.
Why Zoom hired PMG as its first global media agency of record
Zoom appointed PMG as its first global media agency of record after an internal review.
Magnum ice cream revives ‘Find Your Summer,’ now with calendar reminders
LOLA Madrid’s sequel to an award-winning campaign links calendar alerts with winter sun forecasts.
Creator and influencer trends brand marketers need to know about right now
IHOP’s Mr. Fantasy meet-and-greet, K18’s attempt at breaking a Guinness World Record and social media’s outpouring of support for a baby monkey are some of this week’s creator economy headlines.
Watch the newest commercials from Rivian, Versace, Netflix and more
Versace promotes its new fragrance Crystal Emerald in a spot starring model Lila Moss.
Third-Party AI Agents Can Now Plug Into LiveRamp’s Platform
LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.
Brands May Actually Benefit From Advertising Next to AI Content, Per Study
Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.