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19,967 articles covering the AdTech ecosystem
Agencies should shift to solution-led pricing models, global agency body says
VoxComm’s guidance aims to help agencies reap the rewards for helping brands grow in light of AI.
16 creative campaigns to know about today
The Ad Council invents a new term around teen mental health, and Heineken premieres a documentary about saving a pub in Ireland.
NPR swaps its letters for ‘Who,’ ‘How’ and ‘Why’ in campaign about curiosity
The Mischief work is both brand exercise and public statement at a time of political pressure on public media.
Advertisers Will Soon Be Able to Buy ChatGPT Ads Through Criteo
The company is the first adtech firm to plug in.
Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA
CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.
Merrell’s first global brand platform looks to redefine the outdoors
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.
Kantar Media enters new era as Fifty5Blue following $1B sale
Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem
The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.
Why SEO Now Depends on Citation-Worthy Content [Webinar] via @sejournal, @hethr_campbell
How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini, Copilot, and Google AI Overviews are changing how people discover brands and content. Instead of blue links on a results page, these systems generate answers that selectively cite the brands and sources they trust. This shift is creating both opportunities and risks for many marketers… Traditional SEO still very much matters, but visibility now depends increasingly on how your brand and content are mentioned, cited, and understood across the entire […] The post Why SEO Now Depends on Citation-Worthy Content [Webinar] appeared first on Search Engine Journal.
YouTube’s AI Slop Problem And How Marketers Can Compete via @sejournal, @MattGSouthern
"AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy. The post YouTube’s AI Slop Problem And How Marketers Can Compete appeared first on Search Engine Journal.
Information Retrieval Part 4 (Sigh): Grounding & RAG
Explore information retrieval grounding and retrieval augmented generation to enhance LLM outputs with trustworthy sources. The post Information Retrieval Part 4 (Sigh): Grounding & RAG appeared first on Search Engine Journal.
Tesco launches new brand platform by asking 'Need anything from Tesco?'
It was created by BBH London.
Omnicom folds MRM into Rapp and Critical Mass
MRM brand closes in the UK and US, but will remain in some smaller markets.
Programmatic Trends & Predictions for 2026: Industry Experts Share What’s Next
Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026... The post Programmatic Trends & Predictions for 2026: Industry Experts Share What’s Next appeared first on ExchangeWire.com.
Jim Beam links a Prohibition tale to its sponsorship of Cadillac’s F1 team
The bourbon brand launches a global campaign tying its Kentucky roots to Cadillac’s Formula 1 debut.
Telstra’s ‘Telstrut’ is back, now with a load of backup dancers
The new film from Bear Meets Eagle On Fire expands the whistling walk into a nationwide dance.
ChatGPT’s Criteo partnership shows how ad tech is coming to AI ads
ChatGPT brings in Criteo to expand marketer adoption of its fledgling ad platform, bringing in commerce and ad tech support.
Watch the newest commercials from Vuori, Philadelphia Cream Cheese, Gorjana and more
Vuori promotes its BlissBlend Form activewear.
ADWEEK Launches Commerce All-Stars 2026
ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space. ADWEEK’s inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of […]
Acing Brand Experience With Mammut CMO Nic Brandenberger
Understanding what consumers actually want, live at the World Economic Forum.
L’Oréal Brands Maybelline New York, Essie To Share VML as US Social Agency
The beauty brands are outsourcing social to one agency-led team
How News Networks Covered the Military Action in Iran
The story broke early Saturday morning, forcing the various news outlets into breaking-news mode.
How to drive real ROI with AI in B2B marketing
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. The post How to drive real ROI with AI in B2B marketing appeared first on MarTech.
When attribution stands in for accountability
Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility. The post When attribution stands in for accountability appeared first on MarTech.