News
19,958 articles covering the AdTech ecosystem
Campaign Trail: Bosch builds cute robots to push windshield wiper innovation
Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.
How WPP aims to cut down agency complexity with its Elevate28 strategy
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.
Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse via @sejournal, @MattGSouthern
This week's SEO Pulse highlights evolving AI link formats, cross-language sourcing biases in ChatGPT, and mounting pressure on traditional organic traffic. The post Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse appeared first on Search Engine Journal.
Google’s Discover Core Update Finishes Rolling Out via @sejournal, @MattGSouthern
Google's February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots. The post Google’s Discover Core Update Finishes Rolling Out appeared first on Search Engine Journal.
‘Just because you can do it doesn’t mean you should’: PepsiCo's Sorin Patilinet on AI and marketing restraint
PepsiCo global marketing effectiveness lead argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
BBC spotlights Glasgow in next iteration of 'Made of here' campaign
Work was made by BBC Creative and BBC Scotland Brand.
Can we talk about whether LHF brands should learn from Silk Cut?
Navigating restrictions is a creative challenge, but it can also be a moral one.
Week in Review: Netflix Drops its WBD Bid, Premier League Plans a Streaming App, and CTV Fuels Ad Tech Growth
In this week's Week in Review: Paramount is set to acquire Warner Bros. Discovery after Netflix drops its bid, the Premier League announces plans for a streaming service in Singapore, and ad tech companies report continued CTV growth. Top Stories Netflix Drops WBD Bid, Paving Way for Paramount Takeover Netflix has walked away from its Read More
How to tell if your CDP is really real-time
Every vendor says they do real-time updates; here's a real-world method to distinguish between platforms. The post How to tell if your CDP is really real-time appeared first on MarTech.
How to architect AI agents in your martech stack
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. The post How to architect AI agents in your martech stack appeared first on MarTech.
What gets B2B brands cited in genAI answers
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. The post What gets B2B brands cited in genAI answers appeared first on MarTech.
Mobile marketing with RCS: What you need to know
RCS is a game changer for mobile marketing. Updated with news that Apple and Google are testing cross-platform RCS encryption. The post Mobile marketing with RCS: What you need to know appeared first on MarTech.
AI is moving faster than customer trust
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. The post AI is moving faster than customer trust appeared first on MarTech.
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse via @sejournal, @brookeosmundson
This week's PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal.
Assembly names global head of AI and data strategy
The network has also made two key appointments for its Europe region.
Dentsu Creative bolsters creative team
The six appointments were made across its London and Manchester offices.
Cancer Research UK reviewing creative, media and digital accounts
Review potentially affects EssenceMediacom's 23-year-old relationship with brand.
Foot Locker picks 72andSunny Amsterdam as EMEA creative agency
Appointment follows a competitive review.
Neverland promotes Laura Kinzett to CSO
Appointment replaces Lola Neves.
Proud Robinson & Partners launches experiential arm Renaissance
Lucy Boyd, managing partner at Proud Robinson & Partners, will lead the new department.
Bridging the measurement gap in brand experience
Long gone are the days when brand experiences were one-off tactical moments in which success was measured by attendee numbers.
Ogury rend le ciblage par personas activable en TV connectée
Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury rend le ciblage par personas activable en TV connectée appeared first on ExchangeWire.com.
The Stack: Digital Rules Tighten
This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...] The post The Stack: Digital Rules Tighten appeared first on ExchangeWire.com.
Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...] The post Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member appeared first on ExchangeWire.com.