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19,933 articles covering the AdTech ecosystem
The numbers behind the WPP whistleblower case tell a story of their own
Here's what the data actually shows, broken down by what it refers to.
‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.
WPP Forced Into An Awkward Disclosure; CRM Media
WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on AdExchanger.
Why Retail Media’s Next Phase Depends On Full-Funnel Measurement
Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […] The post Why Retail Media’s Next Phase Depends On Full-Funnel Measurement appeared first on AdExchanger.
Why Custom Algorithm Company 59A Cares So Much About Offline Data
59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them. The post Why Custom Algorithm Company 59A Cares So Much About Offline Data appeared first on AdExchanger.
Google Discover Update: Early Data Shows Fewer Domains In US via @sejournal, @MattGSouthern
Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds. The post Google Discover Update: Early Data Shows Fewer Domains In US appeared first on Search Engine Journal.
How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It
The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.
Dr. Peter Attia Steps Down From CBS News Contributor Role
Attia’s hiring almost instantly became controversial due to his name appearing in the Epstein files.
SerpApi Challenges Google’s Right To Sue Over SERP Scraping via @sejournal, @MattGSouthern
SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results. The post SerpApi Challenges Google’s Right To Sue Over SERP Scraping appeared first on Search Engine Journal.
Publicis Groupe hires ex-Ogilvy influence chief
Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.
11 creative campaigns to know about today
The U.K.’s Channel 4 unveils a vomiting public fountain, and Visit Sweden tempts you with your own private island.
Olympic athletes—and one dog—brands should watch now
Resilience, composure and cultural pull, not just medals, could matter most for brands.
Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
Building the AI tools CMOs actually need at the World Economic Forum.
HubSpot supercharges its media engine by buying Starter Story
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. The post HubSpot supercharges its media engine by buying Starter Story appeared first on MarTech.
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data […] The post Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina appeared first on AdExchanger.
Gartner: CMOs want AI transformation, but few are upgrading their skills
By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.
Axe addresses fragrance overuse with new campaign, spray tech
“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.
Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP
The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.
Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP via @sejournal, @alexmoss
As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation. The post Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP appeared first on Search Engine Journal.
4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed via @sejournal, @marie_haynes
Discover how the December 2025 core update impacted 4 sites and the factors that contributed to their improvement. The post 4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed appeared first on Search Engine Journal.
Great Western Railway dives into myths and legends as Famous Five defeat dragon
Adam & Eve\TBWA created the ad.
EscalaX refuerza su privacidad y cumplimiento con BidSafe One
EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech. Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...] The post EscalaX refuerza su privacidad y cumplimiento con BidSafe One appeared first on ExchangeWire.com.
Hargreaves Lansdown ad revisits 45 years of British history outside 10 Downing Street
Wonderhood Studios and director Tom Green chart decades of U.K. change in a 60-second launch spot.