News
19,914 articles covering the AdTech ecosystem
One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.
Google Agrees to $1 Billion Settlement in Texas Ad Tech Antitrust Case
Google has agreed to pay $1 billion to settle a Texas-led antitrust lawsuit alleging the company manipulated online advertising auctions. The settlement resolves claims that Google gave its own ad-buying tools unfair advantages in ad exchanges, marking one of the largest regulatory actions against Google's ad tech business.
TikTok Launches Symphony Creative Studio with Generative AI Ad Tools
TikTok has launched Symphony Creative Studio, a suite of generative AI tools that help advertisers create video ads, generate scripts, and optimize creative assets specifically for TikTok's platform. The tools include AI avatars, automated video editing, and performance prediction capabilities.
Snap Introduces AR Enterprise Services for Brand Advertising
Snap Inc. announced AR Enterprise Services, a new B2B offering that allows brands to integrate Snapchat's augmented reality technology into their own apps and websites. The service includes AR try-on capabilities, virtual product placement, and custom lens creation tools with measurement and attribution features.
Forrester Report: Contextual Advertising Market to Reach $562 Billion by 2028
Forrester's latest report projects the contextual advertising market will grow to $562 billion by 2028 as third-party cookie deprecation drives advertiser adoption of alternative targeting methods. The report identifies AI-powered semantic analysis and brand safety tools as key growth drivers.
Reddit Expands Advertising API with Real-Time Bidding Capabilities
Reddit has launched expanded API capabilities that enable programmatic buying through real-time bidding integrations with major demand-side platforms. The update includes new targeting parameters based on subreddit engagement, conversation topics, and user intent signals beyond traditional demographic data.
Google to Phase Out Third-Party Cookies in Chrome by End of 2024, Announces Privacy Sandbox Timeline
Google announced a revised timeline for deprecating third-party cookies in Chrome, with full phase-out scheduled for Q4 2024. The company also released updated Privacy Sandbox APIs for advertisers to test alternative targeting methods.
EU Digital Services Act Enforcement Leads to €800M in Fines for Tech Giants Over Ad Transparency
European Commission issued €800 million in fines to major tech platforms for failing to comply with Digital Services Act requirements around ad transparency and targeting disclosures. The enforcement action sets precedent for global ad regulation.
Walmart Acquires Vizio for $2.3 Billion to Expand Advertising and Smart TV Capabilities
Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.
Forrester Report: 62% of Marketers Plan to Increase Retail Media Spend in 2025
New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.
Snap Inc. Partners with Microsoft Advertising to Expand B2B Ad Solutions
Snap announced a strategic partnership with Microsoft Advertising to develop B2B advertising solutions on Snapchat, leveraging LinkedIn audience data for professional targeting. The collaboration aims to capture business-to-business ad budgets on social platforms.
TikTok Introduces 'Symphony' Creative AI Suite for Advertisers
TikTok launched Symphony, an AI-powered creative suite that helps advertisers generate, optimize, and test video ad content at scale. The platform includes AI avatars, script generation, and automated video editing tools.
EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain
Google Offers AI Certificate Free For Eligible U.S. Small Businesses via @sejournal, @MattGSouthern
Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free. The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.
5 creative campaigns to know about today
Goldfish gets excited about Campbell's soup, NIOD combats the New York City facial and Rimowa does a bizarre photoshoot with "Succession" star Nicholas Braun.
Empowering young players to lead: Allstate helps develop soccer’s next generation with MLS
Allstate is providing opportunities to help support tomorrow’s best players.
How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlessly
Why softness, not power, propelled a brand from malls into the digital realm.
AI Is Moving Faster Than Agency Contracts
Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.
Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group
Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)
During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) appeared first on AdExchanger.
Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin
Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin appeared first on AdExchanger.
Butterball names Carmichael Lynch AOR in reach for year-round relevancy
The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.
Omnicom plans to reduce labor costs by $1B following IPG acquisition
The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.