News
19,853 articles covering the AdTech ecosystem
Gen Z’s Super Bowl ad review exposes creative-brand disconnect
Gen Zers describe enjoying this year's line up of ads, even if they were confused about the celebrity tie-ins, brand messages or products.
How creators can land a Super Bowl ad—lessons from someone who booked two
Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.
MrBeast Beat Brad Pitt for the Super Bowl’s Most-Engaging Celebrity
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]
Drivers Wanted (Again): Volkswagen Balances Automation With the Human Side of Mobility
Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.
10 AI Marketing Trends for 2026: Agentic AI and Search Shifts
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.
Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase
How Pinterest is compressing the funnel between discovery and conversion.
The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur
In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, critics said. Why weren’t there any conversations focusing on the here and now? How do publishers grow real revenue in […] The post The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur appeared first on AdExchanger.
Should I Optimize My Content Differently For Each Platform? – Ask An SEO via @sejournal, @rollerblader
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy. The post Should I Optimize My Content Differently For Each Platform? – Ask An SEO appeared first on Search Engine Journal.
Google Can Now Monitor Search For Your Government IDs via @sejournal, @MattGSouthern
Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal.
Synthetic Personas For Better Prompt Tracking via @sejournal, @Kevin_Indig
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically. The post Synthetic Personas For Better Prompt Tracking appeared first on Search Engine Journal.
Week in Charts: LiveRamp on the Strength of its CTV Base, Adobe’s Marketing Push on AI, and Netflix’s UK Ad Tier Growth
In this week's Week in Charts, LiveRamp on the strength of its CTV base, Adobe's marketing push on AI, and Netflix's UK ad tier growth. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Read More
“It’s About Understanding the Cultural Codes Beneath Behaviour”: Timmy Bankole, CultureSync Media
Timmy Bankole, founder at CultureSync Media, on why cultural insight is fast becoming the most valuable currencies in advertising... The post “It’s About Understanding the Cultural Codes Beneath Behaviour”: Timmy Bankole, CultureSync Media appeared first on ExchangeWire.com.
Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals
In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second round of layoffs Scope3 has implemented another round of redundancies, its [...] The post Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals appeared first on ExchangeWire.com.
Rocket’s “America Needs Neighbours Like You” Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026
Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...] The post Rocket’s “America Needs Neighbours Like You” Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026 appeared first on ExchangeWire.com.
Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media’s Newly Launched HorizonOS
Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...] The post Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media’s Newly Launched HorizonOS appeared first on ExchangeWire.com.
Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence
Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in [...] The post Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence appeared first on ExchangeWire.com.
Most deadpan credit card ads ever have simple message: It’s a credit card
Kurppa Hosk boils down the Scandinavian brand re:member’s pitch to the most basic essentials.
How Qatar Airways’ Starlink rollout is redefining onboard experiences across six continents
International fliers can enjoy fast, reliable and uninterrupted internet at 35,000 feet.
How to Lead Office Culture Transformation, Not Just AI Rollout, With Microsoft’s Bonnie Pelosi
What's going right and wrong with AI in marketing.
What TikTok gets right about attention and what email overlooks
TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. The post What TikTok gets right about attention and what email overlooks appeared first on MarTech.
How affiliate marketing powers AI search and creator commerce
Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors. The post How affiliate marketing powers AI search and creator commerce appeared first on MarTech.
Oracle expands its AI agents for marketing, sales and CS teams
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. The post Oracle expands its AI agents for marketing, sales and CS teams appeared first on MarTech.
Fresh off the holiday season, Mailchimp debuts new ecommerce features
Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. The post Fresh off the holiday season, Mailchimp debuts new ecommerce features appeared first on MarTech.