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Adam Berke

Chief Product Officer at The Predictive Index

Applying product leadership to talent optimization technology

OperatorSan Francisco, California, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Adam Berke is Chief Product Officer at The Predictive Index, where he leads product strategy and development. He previously co-founded AdRoll, serving as its President from 2007 to 2019 and helping grow it into one of the most widely used performance marketing platforms globally, before continuing as a co-founder of NextRoll through 2022.

Previous Roles

Co-Founder

NextRoll (2019-2022)

President

AdRoll (2007-2019)

Co-Founder

AdRoll (2007-2019)

Expertise
Performance MarketingRetargetingProgrammatic AdvertisingDisplay AdvertisingProduct StrategyGrowth MarketingAdTech Platform DevelopmentB2B SaaS
Education
  • BA, Dartmouth College
Notable Achievements
  • Co-founded AdRoll in 2007 and served as President, scaling it into one of the most widely used retargeting and performance marketing platforms globally
  • Helped grow AdRoll/NextRoll to serve tens of thousands of customers worldwide, establishing retargeting as a mainstream digital marketing tactic
  • Transitioned from AdTech founder to Chief Product Officer at The Predictive Index, applying data-driven product thinking to talent optimization software
Speaking Topics
Performance marketing and retargetingBuilding and scaling AdTech platformsProduct strategy and developmentEntrepreneurship and startup growthData-driven marketing
Publications
  • The Complete Guide to Retargeting Ads (AdRoll)
Advisory Roles
Mucker Capital (mentor)
Connections