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Adam Berke

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Adam Berke is Chief Product Officer at The Predictive Index, where he leads product strategy and development. He previously co-founded AdRoll, serving as its President from 2007 to 2019 and helping grow it into one of the most widely used performance marketing platforms globally, before continuing as a co-founder of NextRoll through 2022.

Last updated Oct 26, 2026 by the ATDb Editorial Team

Role
Co-Founder
Company
Surfsong
Based
San Francisco, California, United States
Connections
3

AI-drafted from public sources5 sources cited

Years in industry
15 years

Bio

Adam Berke is Chief Product Officer at The Predictive Index, where he leads product strategy and development. He previously co-founded AdRoll, serving as its President from 2007 to 2019 and helping grow it into one of the most widely used performance marketing platforms globally, before continuing as a co-founder of NextRoll through 2022.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Performance MarketingRetargetingProgrammatic AdvertisingDisplay AdvertisingProduct StrategyGrowth MarketingAdTech Platform DevelopmentB2B SaaS

Education

  • BA, Dartmouth College

Speaking topics

Performance marketing and retargetingBuilding and scaling AdTech platformsProduct strategy and developmentEntrepreneurship and startup growthData-driven marketing

Recognition

Notable achievements

  • Co-founded AdRoll in 2007 and served as President, scaling it into one of the most widely used retargeting and performance marketing platforms globally
  • Helped grow AdRoll/NextRoll to serve tens of thousands of customers worldwide, establishing retargeting as a mainstream digital marketing tactic
  • Transitioned from AdTech founder to Chief Product Officer at The Predictive Index, applying data-driven product thinking to talent optimization software

Publications

  • The Complete Guide to Retargeting Ads (AdRoll)
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