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Adam Soroca
Former Chief Product Officer, Magnite
OperatorNew York, New York, United States18+ years in industry
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Adam Soroca served as Chief Product Officer at Magnite, the independent sell-side advertising platform, from 2021 until April 2026, when he stepped down (he had joined via the SpotX acquisition and remained an advisor through mid-May 2026). Earlier he spent roughly a decade at Rubicon Project, which merged with Telaria to form Magnite, and he co-founded the mobile-advertising company Jumptap.
Previous Roles
Chief Buyer Officer
Rubicon Project (2010–2020)
Expertise
Programmatic AdvertisingDemand-Side Platforms (DSP)Omnichannel Media BuyingIdentity ResolutionFirst-Party Data StrategyConnected TV AdvertisingSupply-Path OptimizationAudience Targeting
Notable Achievements
- Served as Chief Buyer Officer at Rubicon Project for over a decade, helping scale one of the industry's largest independent SSPs by building robust buy-side relationships and products
Speaking Topics
Omnichannel programmatic buying strategiesIdentity resolution and cookieless advertisingThe future of the open web and independent AdTechConnected TV and streaming advertisingFirst-party data activation
Connections