Alison Pepper
EVP, Government Relations & Sustainability at 4A's (American Association of Advertising Agencies)
Alison Pepper is known for leading the 4A's government relations function and serving as the advertising industry's primary advocate on privacy legislation and data regulation in Washington D.C. She is also recognized for elevating sustainability as a core policy issue for the advertising industry.
Last updated Jun 11, 2026 by ATDb automated enrichment
Alison Pepper is one of the advertising industry's most prominent policy advocates, serving as EVP of Government Relations and Sustainability at the 4A's (American Association of Advertising Agencies). In this role, she leads the organization's efforts to shape federal and state privacy legislation, data regulation frameworks, and sustainability standards that directly impact how advertisers, agencies, and ad tech platforms operate. She functions as a critical bridge between the advertising ecosystem and policymakers on Capitol Hill and at regulatory agencies, translating complex industry practices into policy-relevant language. Pepper has been deeply involved in major legislative and regulatory debates affecting the advertising industry, including discussions around comprehensive federal privacy law, state-level privacy bills, and the evolving standards around responsible data use in digital advertising. Her work on sustainability has also grown in prominence as the industry faces increasing scrutiny over its environmental footprint, including issues like carbon measurement in media buying and supply chain transparency. As a standards-setter and industry spokesperson, Pepper regularly represents the 4A's in coalition efforts alongside organizations such as the IAB, ANA, and NAI, and is a frequent voice in trade press and at industry conferences on the intersection of policy, privacy, and responsible advertising practices. Her influence extends across both the buy side and the broader AdTech ecosystem, making her a key figure in defining the regulatory environment in which the industry operates.
SVP, Government Relations
4A's (American Association of Advertising Agencies) (prior to current role)
- Led the 4A's advocacy efforts on major federal and state privacy legislation, including engagement on comprehensive U.S. federal privacy law debates
- Elevated sustainability as a formal policy and standards priority within the 4A's, helping establish industry frameworks for measuring and reducing advertising's environmental impact
- Served as a key industry coalition partner alongside IAB, ANA, and NAI on data regulation and self-regulatory initiatives
- Established the 4A's as a prominent voice in Washington D.C. on advertising-specific data and privacy policy
- Regular contributor to 4A's policy briefs and public comment filings on privacy and data regulation