Independent Analyst and Consultant at Media, Commerce & Technology Consulting
Lipsman is known for his authoritative analysis of retail media networks and commerce media, providing widely cited forecasts and frameworks that help the industry understand the convergence of shopping and advertising.
Last updated Mar 28, 2026 by AI Enrichment
Andrew Lipsman is one of the most recognized independent analysts covering the intersection of retail media, e-commerce, and advertising technology. He has built a reputation as a go-to authority on commerce media trends, regularly shaping industry narratives through rigorous data-driven analysis, widely cited forecasts, and accessible commentary that bridges the gap between complex market dynamics and practical business strategy. Lipsman spent years as a principal analyst at eMarketer (now EMARKETER/Insider Intelligence), where he became a leading voice on digital advertising, retail media networks, and the evolving relationship between media and commerce. Prior to eMarketer, he served as VP of Industry Analysis at Comscore, where he contributed to audience measurement and digital analytics research. His work across both organizations gave him deep fluency in measurement methodologies, consumer behavior data, and advertising market sizing. As an independent consultant, Lipsman continues to publish research, contribute to industry publications, and speak at major conferences including Shoptalk and others focused on retail and media convergence. He is particularly known for his early and consistent focus on retail media as a transformative force in advertising, helping brands, retailers, and agencies understand the strategic implications of this rapidly growing channel.
eMarketer (Insider Intelligence) (2018-2022)
Comscore (2007-2018)