Andrew Lipsman

Andrew Lipsman is the Founder & Chief Analyst at Media, Ads + Commerce, where he provides independent analysis at the intersection of retail media, e-commerce, and advertising technology. He previously served as Principal Analyst at eMarketer (Insider Intelligence) from 2018 to 2022, and prior to that spent over a decade as VP of Industry Analysis at Comscore. Lipsman is widely recognized for his data-driven forecasts and accessible commentary that bridges complex market dynamics with practical business strategy.

• BA, University of Pennsylvania

• Founded Media, Ads + Commerce, an independent research and analysis firm focused on the convergence of retail media, e-commerce, and advertising technology
• Served as Principal Analyst at eMarketer where he produced widely cited forecasts on digital advertising and retail media trends
• Spent over a decade at Comscore as VP of Industry Analysis, helping establish digital audience measurement standards
• Recognized as a leading voice on the rise of retail media networks and their impact on the broader advertising ecosystem

• Regular contributor of research reports and commentary via Media, Ads + Commerce newsletter/Substack
• Numerous eMarketer reports on digital advertising, retail media, and e-commerce (2018-2022)