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Armen Adjemian

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Armen Adjemian is the co-founder and CEO of DISQO, an audience insights and advertising measurement platform that operates one of the largest permission-based consumer panels in the United States. DISQO provides brand lift measurement, ad effectiveness research, and consumer sentiment data to advertisers, agencies, and media companies, positioning itself as a privacy-forward alternative in the ad measurement landscape. Adjemian co-founded DISQO with a focus on building a consented, opted-in audience network that gives marketers reliable signal on how advertising influences consumer attitudes and behaviors across channels. Under his leadership, DISQO has grown into a recognized player in the ad measurement and consumer insights space, attracting significant venture investment and expanding its product suite to cover cross-platform campaign measurement. He has been a vocal advocate for transparent, permission-based data collection as the industry navigates the deprecation of third-party cookies and increasing privacy regulation, making DISQO a company closely watched in discussions about the future of audience measurement.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 24, 2026

Role
Founder and CEO
Company
DISQO
Based
Glendale, California, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Armen Adjemian is the co-founder and CEO of DISQO, an audience insights and advertising measurement platform that operates one of the largest permission-based consumer panels in the United States. DISQO provides brand lift measurement, ad effectiveness research, and consumer sentiment data to advertisers, agencies, and media companies, positioning itself as a privacy-forward alternative in the ad measurement landscape. Adjemian co-founded DISQO with a focus on building a consented, opted-in audience network that gives marketers reliable signal on how advertising influences consumer attitudes and behaviors across channels. Under his leadership, DISQO has grown into a recognized player in the ad measurement and consumer insights space, attracting significant venture investment and expanding its product suite to cover cross-platform campaign measurement. He has been a vocal advocate for transparent, permission-based data collection as the industry navigates the deprecation of third-party cookies and increasing privacy regulation, making DISQO a company closely watched in discussions about the future of audience measurement.

Career

  • Founder and CEOCurrent

    DISQO

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Ad MeasurementBrand Lift ResearchConsumer InsightsPermission-Based DataAudience PanelsCross-Platform MeasurementPrivacy-First AdvertisingMarket Research

Speaking topics

Privacy-first audience measurementThe future of ad effectiveness researchPermission-based data and consumer trustCross-platform brand lift measurement

Recognition

Notable achievements

  • Co-founded DISQO and scaled it into one of the largest permission-based consumer panels in the U.S.
  • Raised significant venture capital to expand DISQO's ad measurement and insights platform
  • Positioned DISQO as a key player in the post-cookie measurement ecosystem
Connection details