Asaf Davidov
Asaf Davidov is the head of PayPal Ads, the advertising and commerce media business unit within PayPal. In this role he is responsible for building and scaling PayPal's retail media and advertising offering, which leverages the company's extensive first-party purchase and transaction data to help brands reach consumers with greater precision and measure real purchase outcomes. PayPal Ads represents a significant push by the payments company into the fast-growing retail and commerce media space. Before joining PayPal, Davidov held senior advertising and partnerships roles at Amazon, where he worked within the Amazon Ads organization. His background spans digital advertising, retail media, and data-driven marketing, giving him a strong foundation for leading a commerce media business built on transactional signals at scale. Davidov is recognized as an operator at the intersection of fintech and advertising, helping to establish PayPal as a credible player in the commerce media ecosystem alongside established retail media networks.
Last updated Oct 27, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 12 years
Bio
Asaf Davidov is the head of PayPal Ads, the advertising and commerce media business unit within PayPal. In this role he is responsible for building and scaling PayPal's retail media and advertising offering, which leverages the company's extensive first-party purchase and transaction data to help brands reach consumers with greater precision and measure real purchase outcomes. PayPal Ads represents a significant push by the payments company into the fast-growing retail and commerce media space. Before joining PayPal, Davidov held senior advertising and partnerships roles at Amazon, where he worked within the Amazon Ads organization. His background spans digital advertising, retail media, and data-driven marketing, giving him a strong foundation for leading a commerce media business built on transactional signals at scale. Davidov is recognized as an operator at the intersection of fintech and advertising, helping to establish PayPal as a credible player in the commerce media ecosystem alongside established retail media networks.
Career
Head of Global Ad Insights and AnalyticsCurrent
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