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Becky Owen

Thought Leader

Becky Owen is the Global Chief Marketing Officer at Billion Dollar Boy, the international creator marketing agency known for its work connecting brands with influencers and content creators at scale. In this role she leads the agency's global marketing strategy, shaping how Billion Dollar Boy positions itself and its capabilities in the fast-evolving creator economy. Owen has built her career at the intersection of social media, influencer marketing and brand strategy. Prior to joining Billion Dollar Boy, she held a notable role at Meta, where she worked on creator and influencer-related initiatives, giving her a platform-side perspective that informs her approach to creator marketing. Her background spans both the technology and agency sides of the industry.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Global Chief Marketing Officer
Company
Billion Dollar Boy
Based
London, United Kingdom
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Becky Owen is the Global Chief Marketing Officer at Billion Dollar Boy, the international creator marketing agency known for its work connecting brands with influencers and content creators at scale. In this role she leads the agency's global marketing strategy, shaping how Billion Dollar Boy positions itself and its capabilities in the fast-evolving creator economy. Owen has built her career at the intersection of social media, influencer marketing and brand strategy. Prior to joining Billion Dollar Boy, she held a notable role at Meta, where she worked on creator and influencer-related initiatives, giving her a platform-side perspective that informs her approach to creator marketing. Her background spans both the technology and agency sides of the industry.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Creator MarketingInfluencer MarketingSocial Media StrategyBrand StrategyContent MarketingCreator EconomyAgency Marketing

Speaking topics

Creator EconomyInfluencer MarketingSocial Media StrategyThe Future of Creator-Brand Partnerships

Recognition

Notable achievements

  • Appointed Global CMO of Billion Dollar Boy, one of the world's leading creator marketing agencies
  • Led creator and influencer marketing initiatives at Meta, one of the world's largest social media platforms
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