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Ben Barokas
CEO at Sourcepoint
Co-founding Admeld (acquired by Google for ~$400M) and building Sourcepoint into a leading consent management platform that established privacy compliance as critical infrastructure for publisher ad stacks.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Ben Barokas is CEO of Sourcepoint, a consent management and privacy compliance platform serving major publishers globally. He previously served as Director of Publisher Solutions at Google (2011-2013) following Google's acquisition of Admeld, which he co-founded. Barokas co-founded Admeld, which was acquired by Google in 2011 for approximately $400 million, marking a defining programmatic AdTech M&A transaction.
Previous Roles
Director, Publisher Solutions (post-acquisition)
Google (2011-2013)
Co-Founder & CEO
Admeld (2007-2011)
Expertise
Consent Management Platforms (CMP)Programmatic AdvertisingPublisher MonetizationPrivacy Compliance (GDPR, CCPA)First-Party Data StrategyYield OptimizationPost-Cookie IdentityAd Technology Infrastructure
Education
- Bachelor's Degree, Economics
Notable Achievements
- Co-founded Admeld, acquired by Google in 2011 for a reported ~$400 million, one of the defining AdTech M&A deals of the programmatic era
- Built Sourcepoint into a globally recognized consent management and privacy compliance platform serving major publishers worldwide
- Helped establish consent management as a critical layer of publisher ad stack infrastructure ahead of major privacy regulation enforcement
Speaking Topics
Consent management and privacy compliance for publishersThe future of digital advertising in a post-cookie worldFirst-party data strategies and publisher monetizationGDPR and CCPA compliance in ad technologyBalancing user privacy with sustainable publisher revenue
Connections