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Ben Tatta

Operator

Ben Tatta is Chief Strategy Officer at Operative, which makes order-management and ad-sales software for media companies. He joined Operative as Chief Commercial Officer in June 2022 and took the strategy role in 2025.

Last updated Oct 18, 2026 by the ATDb Editorial Team

Role
Chief Strategy Officer
Company
Operative
Based
New York, New York, United States
Connections
1

AI-drafted from public sources6 sources cited

Years in industry
20 years

Career

  • Chief Strategy OfficerCurrent

    Operative · Since 2022

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

TV AttributionCross-Platform MeasurementConnected TV (CTV) AdvertisingLinear TV AnalyticsMarketing AttributionConverged TVAudience MeasurementProgrammatic TV

Speaking topics

Cross-Platform TV MeasurementCTV Advertising and AttributionThe Convergence of Linear and Streaming TVData-Driven TV AdvertisingMeasurement Standards in Modern Television

Recognition

Notable achievements

  • Helped establish TV attribution as a mainstream discipline within performance marketing
Connection details