Ben Tatta

Chief Commercial Officer at Operative

Establishing TV attribution as a mainstream discipline within performance marketing

OperatorNew York, New York, United States20+ years in industry

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Ben Tatta is Chief Commercial Officer at Operative. He is known for his work establishing TV attribution as a mainstream discipline within performance marketing.

Previous Roles

President

Standard Media Index (2019–2022)

Co-Founder

605 (prior)

Expertise

TV AttributionCross-Platform MeasurementConnected TV (CTV) AdvertisingLinear TV AnalyticsMarketing AttributionConverged TVAudience MeasurementProgrammatic TV

Notable Achievements

Helped establish TV attribution as a mainstream discipline within performance marketing

Speaking Topics

Cross-Platform TV MeasurementCTV Advertising and AttributionThe Convergence of Linear and Streaming TVData-Driven TV AdvertisingMeasurement Standards in Modern Television