Skip to content
ATDbbeta
BO

Benoit Oberlé

Operator

Benoit Oberlé is the co-founder and CEO of Sirdata, a French data and audience intelligence platform he founded in 2012. Sirdata specialises in audience data, contextual targeting and consent management, positioning itself as a privacy-compliant alternative in the European programmatic advertising ecosystem. Under his leadership, Sirdata has become one of the notable independent data companies in France and broader Europe, working with publishers, advertisers and agencies on cookieless and GDPR-aligned data solutions. Oberlé is an active figure in the French and European digital advertising industry, engaging on issues of data privacy, consent and the evolution of audience targeting in a post-cookie environment. He has been re-elected to the board of directors of Alliance Digitale, the French trade body representing the digital advertising industry, reflecting his standing within the sector.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
CEO & Founder
Company
Sirdata
Based
Paris, Île-de-France, France
Boards
1
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Benoit Oberlé is the co-founder and CEO of Sirdata, a French data and audience intelligence platform he founded in 2012. Sirdata specialises in audience data, contextual targeting and consent management, positioning itself as a privacy-compliant alternative in the European programmatic advertising ecosystem. Under his leadership, Sirdata has become one of the notable independent data companies in France and broader Europe, working with publishers, advertisers and agencies on cookieless and GDPR-aligned data solutions. Oberlé is an active figure in the French and European digital advertising industry, engaging on issues of data privacy, consent and the evolution of audience targeting in a post-cookie environment. He has been re-elected to the board of directors of Alliance Digitale, the French trade body representing the digital advertising industry, reflecting his standing within the sector.

Expertise & education

Expertise

Audience DataContextual TargetingConsent ManagementProgrammatic AdvertisingData Privacy & GDPRCookieless AdvertisingPublisher Monetisation

Speaking topics

Privacy-first data strategiesCookieless targeting and the future of audience dataGDPR and consent management in programmatic advertisingEuropean AdTech ecosystem

Recognition

Notable achievements

  • Co-founded Sirdata in 2012, growing it into a leading independent European audience data platform
  • Re-elected to the board of directors of Alliance Digitale, the French digital advertising trade association
Connection details