Boaz Cohen

Boaz Cohen is best known as a co-founder and longtime CTO of Sizmek (originally founded as Eyeblaster), one of the most significant independent ad serving and digital advertising technology companies in the industry's history. He played a central role in architecting the technical foundation of a platform that at its peak served billions of impressions globally and was used by major agencies and brands across more than 70 countries. His engineering leadership helped Sizmek evolve from a rich media ad serving pioneer into a full-stack programmatic platform. Cohen was instrumental in guiding Sizmek through multiple phases of growth and transformation, including its rebranding from Eyeblaster and its expansion into data-driven advertising, dynamic creative optimization, and programmatic buying. Under his technical stewardship, the company built capabilities that competed directly with Google's DoubleClick suite, making Sizmek one of the few credible independent alternatives for agencies seeking an open ecosystem approach to ad serving and campaign management. Sizmek was acquired by Vector Capital in 2011 and later filed for bankruptcy in 2019, with its assets acquired by Amazon Advertising. Cohen's contributions during the company's formative and growth years left a lasting mark on the infrastructure of digital advertising, particularly in the areas of rich media, cross-channel campaign management, and independent ad tech stack development.

• Co-founded Eyeblaster, which grew into Sizmek, one of the largest independent ad serving platforms globally serving billions of impressions across 70+ countries
• Led technical architecture of a platform that became a primary independent alternative to Google DoubleClick for global agencies and brands
• Guided the company's technical evolution from rich media ad serving into a full programmatic and data-driven advertising stack