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Brendan Moorcroft
Chief Executive Officer at Choreograph
Advancing privacy-first advertising through on-device data processing solutions.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Brendan Moorcroft is Chief Executive Officer at Choreograph. He has championed on-device data processing as a privacy-by-design alternative to third-party cookie-based targeting.
Expertise
Privacy-First AdvertisingPublisher Data PlatformsFirst-Party Data StrategyCookieless TargetingOn-Device ComputationAudience SegmentationProgrammatic AdvertisingIdentity Resolution
Notable Achievements
- Championed on-device data processing as a privacy-by-design alternative to third-party cookie-based targeting
Speaking Topics
Cookieless advertising and publisher monetizationPrivacy-first audience targetingFirst-party data strategy for publishersThe future of programmatic advertising without third-party cookies
Connections