Cara Lewis

Cara Lewis is a seasoned media and advertising sales leader recognized for her expertise in building revenue strategies across linear, digital, and streaming platforms. At TelevisaUnivision, she oversees advertising sales efforts that connect brands with the largest Spanish-language media network in the world, leveraging the company's expansive reach across television, digital, and ViX streaming to deliver culturally relevant advertising solutions at scale. Her work sits at the intersection of multicultural marketing and modern AdTech, making her a notable figure in discussions around reaching the U.S. Hispanic consumer segment programmatically and through direct partnerships. Lewis has built her career across major media organizations, developing deep expertise in integrated ad sales, audience targeting, and cross-platform monetization. Her trajectory reflects the broader industry shift from traditional broadcast advertising toward data-driven, multiplatform approaches that blend linear TV buying with digital and streaming inventory. She has been instrumental in helping advertisers navigate the evolving media landscape as audiences fragment across platforms. Known for her client-facing leadership and ability to forge high-value partnerships, Lewis is regarded as a dealmaker who bridges the gap between media sellers and brand advertisers seeking to engage multicultural audiences. Her influence extends to conversations around streaming monetization, audience data strategies, and the growing importance of Hispanic consumers in U.S. advertising planning.

• EVP and U.S. Head of AgencyCurrent

  TelevisaUnivision

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