Carlos Sánchez

Carlos Sánchez is President of IAB Spain, the country's principal trade body for the digital advertising and marketing industry, representing companies across the digital ecosystem including advertisers, agencies, media and technology platforms. His appointment to the presidency placed him at the centre of efforts to set standards, drive transparency and promote the growth of digital advertising in Spain. Sánchez is also a Partner at Lion, a role that grounds his leadership in the commercial realities of the advertising and marketing sector. His dual position as an industry executive and trade association president reflects a career built at the intersection of business and collective industry governance. Through IAB Spain, he is involved in key initiatives around digital advertising standards, data privacy, programmatic trading and the broader regulatory environment affecting the Spanish digital media market.

• PresidentCurrent

  IAB Spain

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