Carsten Rasner
Carsten Rasner serves as Managing Director of the Bundesverband Digitale Wirtschaft (BVDW), Germany's foremost trade association representing the digital economy, including digital advertising, marketing technology, and media. In this role he leads the organisation's operations, advocacy efforts, and industry initiatives, representing member companies before policymakers including the German Bundestag, where BVDW is registered as a lobbying entity. Rasner took on the managing directorship of BVDW following a period of leadership transition at the association. BVDW plays a central role in shaping digital advertising standards and policy in Germany, making his position a significant one for the broader European digital marketing and AdTech ecosystem.
Last updated Oct 26, 2026 by ATDb automated enrichment
AI-drafted from public sources3 sources cited
- Years in industry
- 15 years
Bio
Carsten Rasner serves as Managing Director of the Bundesverband Digitale Wirtschaft (BVDW), Germany's foremost trade association representing the digital economy, including digital advertising, marketing technology, and media. In this role he leads the organisation's operations, advocacy efforts, and industry initiatives, representing member companies before policymakers including the German Bundestag, where BVDW is registered as a lobbying entity. Rasner took on the managing directorship of BVDW following a period of leadership transition at the association. BVDW plays a central role in shaping digital advertising standards and policy in Germany, making his position a significant one for the broader European digital marketing and AdTech ecosystem.
Career
Managing DirectorCurrent
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Expertise & education
Expertise
Recognition
Notable achievements
- Appointed Managing Director of BVDW, Germany's leading digital economy association
- Registered representative of BVDW in the official German Bundestag lobby register