Caspar Schlickum is Founder & Principal of Verdena, a Singapore-based advisory practice helping businesses, teams, and individuals grow. A long-time marketing and agency leader in Asia Pacific, he was previously a Managing Director leading Accenture Song's APAC enterprise B2B practice, CEO of Wunderman APAC (WPP), and a partner at Mindshare. He is also an active angel investor and advisor.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 18 years
Bio
Caspar Schlickum is Founder & Principal of Verdena, a Singapore-based advisory practice helping businesses, teams, and individuals grow. A long-time marketing and agency leader in Asia Pacific, he was previously a Managing Director leading Accenture Song's APAC enterprise B2B practice, CEO of Wunderman APAC (WPP), and a partner at Mindshare. He is also an active angel investor and advisor.
Career
Managing Director, Enterprise B2B Practice Lead (Accenture Song APAC)
Accenture · 2019–2025
CEO, APAC
Wunderman · 2016–2019
Partner
Mindshare · 2006–2010
Advisory roles
Expertise & education
Expertise
Education
- Degree details not publicly confirmed
Speaking topics
Recognition
Notable achievements
- Led Xandr through its strategic repositioning as AT&T's converged TV and digital advertising platform
- Oversaw Xandr's product development of Invest DSP and Monetize SSP as competitive programmatic infrastructure
- Navigated Xandr's acquisition by Microsoft in 2022, one of the significant AdTech M&A events of that period
- Built data products capabilities at WPP bridging agency data assets with programmatic execution