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Catherine Williams

Operator

Catherine Williams is Chief Data Officer at Candid, a nonprofit data provider, where she serves as the organization's first-ever CDO following her appointment in November 2024. She holds a PhD in mathematics and has built a distinguished career at the intersection of data science and digital advertising, having previously served as Chief Data Scientist at Xandr, Chief Data & Marketplace Officer at AppNexus, and VP of Data & AI at Qualtrics. Williams is recognized as a senior leader who brings rigorous mathematical expertise and deep AdTech experience to data strategy and marketplace innovation.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Data Officer
Company
Candid
Based
New York, New York, United States
Years in industry
15 years

Bio

Catherine Williams is Chief Data Officer at Candid, a nonprofit data provider, where she serves as the organization's first-ever CDO following her appointment in November 2024. She holds a PhD in mathematics and has built a distinguished career at the intersection of data science and digital advertising, having previously served as Chief Data Scientist at Xandr, Chief Data & Marketplace Officer at AppNexus, and VP of Data & AI at Qualtrics. Williams is recognized as a senior leader who brings rigorous mathematical expertise and deep AdTech experience to data strategy and marketplace innovation.

Career

  • Chief Data Scientist

    Xandr

  • Chief Data & Marketplace Officer

    AppNexus

  • VP, Data & AI

    Qualtrics

Expertise & education

Expertise

Programmatic AdvertisingConnected TV (CTV)Premium Inventory MonetizationPlatform IntegrationProduct StrategyAddressable AdvertisingSupply-Side Platforms (SSP)Digital Transformation

Speaking topics

Connected TV monetization and programmatic convergencePlatform transformation in AdTechPremium programmatic advertising strategyThe future of open internet advertising

Recognition

Notable achievements

  • Leading the operational and product integration of Xandr into Microsoft Advertising following the 2022 acquisition
  • Overseeing product strategy for Xandr's connected TV and premium programmatic solutions during a critical platform transition