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Charlie Chappell

Operator

Charlie Chappell is Head of Integrated Media & Communications Planning at The Hershey Company. (Integral Ad Science's Chief Strategy Officer is Kevin McCurry — the prior ATDb record conflated the two.)

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Head of Integrated Media & Communications Planning
Company
The Hershey Company
Based
New York, New York, United States
Years in industry
15 years

Expertise & education

Expertise

Brand SafetyAd VerificationViewability MeasurementAd Fraud DetectionProgrammatic AdvertisingConnected TV MeasurementContextual TargetingMedia Quality

Speaking topics

Brand Safety and SuitabilityMedia Quality in Programmatic AdvertisingConnected TV MeasurementAd Fraud PreventionContextual Targeting in a Post-Cookie World

Recognition

Notable achievements

  • Contributed to industry alignment on brand suitability standards in partnership with major agencies and platforms