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Chris Daines

Operator

Chris Daines serves as Chief Investment Officer at Dentsu UK, where he leads the agency's media investment strategy, overseeing how client budgets are allocated across media channels and negotiating trading relationships with media owners. In this role he plays a central part in shaping the commercial and trading architecture of one of the UK's largest integrated agency groups, which includes brands such as Carat, dentsu X and iProspect.

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Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 21, 2026

Role
Chief Investment Officer
Company
Dentsu UK
Based
London, United Kingdom
Connections
1

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Chris Daines serves as Chief Investment Officer at Dentsu UK, where he leads the agency's media investment strategy, overseeing how client budgets are allocated across media channels and negotiating trading relationships with media owners. In this role he plays a central part in shaping the commercial and trading architecture of one of the UK's largest integrated agency groups, which includes brands such as Carat, dentsu X and iProspect.

Expertise & education

Expertise

Media InvestmentMedia TradingAgency-Media Owner RelationshipsAudience PlanningCross-Channel Media StrategyBudget AllocationCommercial Negotiation

Speaking topics

Media Investment StrategyAgency Trading ModelsMedia Owner Partnerships

Recognition

Notable achievements

  • Appointed Chief Investment Officer at Dentsu UK, overseeing investment strategy across the group's portfolio of media agencies
  • Responsible for managing significant media spend across multiple client categories within one of the UK's top agency networks
Connection details