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Chris Kane

Analyst

Chris Kane is Founder & President of Jounce Media, an independent research firm that analyzes the programmatic advertising supply chain. Its studies of supply-path optimization, made-for-advertising (MFA) sites and bid duplication are widely cited by advertisers, agencies and the trade press.

Latest · The case for and against publishers buying paid traffic· Jun 3

Last updated Oct 18, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026

Role
Founder & President
Company
Jounce Media
Based
Boston, Massachusetts, United States
Connections
2

AI-drafted from public sources14 sources cited

Years in industry
16 years

Bio

Chris Kane is Founder & President of Jounce Media, an independent research firm that analyzes the programmatic advertising supply chain. Its studies of supply-path optimization, made-for-advertising (MFA) sites and bid duplication are widely cited by advertisers, agencies and the trade press.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingSupply Path Optimization (SPO)Made-for-Advertising (MFA) SitesBid DuplicationSupply Chain TransparencyAdTech Research and AdvisoryHeader BiddingInventory Quality

Education

  • Bachelor's Degree, Economics

Speaking topics

Made-for-Advertising (MFA) Sites and Inventory QualitySupply Path OptimizationProgrammatic Supply Chain TransparencyBid Duplication and Auction DynamicsProgrammatic Advertising Waste and Efficiency

Recognition

Publications

  • Jounce Media research reports on MFA sites (ongoing)
  • Jounce Media Supply Chain Transparency reports (ongoing)
  • Regular contributor and cited expert in AdExchanger, Digiday, and The Wall Street Journal
Connection details