Chris Riedy
Chris Riedy serves as Chief Revenue Officer at Ibotta, the Denver-based performance marketing platform that connects consumer packaged goods (CPG) brands with shoppers through digital offers and cash-back rewards. In this role, Riedy oversees the company's revenue operations and go-to-market strategy, helping CPG advertisers leverage Ibotta's publisher network and first-party purchase data to drive measurable sales outcomes. Ibotta went public in April 2024, marking a significant milestone for the company and elevating the profile of its leadership team including Riedy. Riedy brings substantial experience in digital advertising and media sales to his role at Ibotta. His career has spanned roles across the digital media and AdTech landscape, with a focus on building and scaling revenue teams that serve brand advertisers and agencies. His background reflects the broader industry shift toward performance-based and data-driven advertising models, particularly within the retail media and promotions space. At Ibotta, Riedy has been instrumental in expanding the company's Ibotta Performance Network (IPN), which aggregates publisher inventory to give CPG brands broader reach for their digital promotions. This positions Ibotta as a significant player in the retail media and shopper marketing ecosystem, competing with larger retail media networks by offering verified purchase-based measurement and a scaled network of publisher partners.
Last updated Sep 28, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Chris Riedy serves as Chief Revenue Officer at Ibotta, the Denver-based performance marketing platform that connects consumer packaged goods (CPG) brands with shoppers through digital offers and cash-back rewards. In this role, Riedy oversees the company's revenue operations and go-to-market strategy, helping CPG advertisers leverage Ibotta's publisher network and first-party purchase data to drive measurable sales outcomes. Ibotta went public in April 2024, marking a significant milestone for the company and elevating the profile of its leadership team including Riedy. Riedy brings substantial experience in digital advertising and media sales to his role at Ibotta. His career has spanned roles across the digital media and AdTech landscape, with a focus on building and scaling revenue teams that serve brand advertisers and agencies. His background reflects the broader industry shift toward performance-based and data-driven advertising models, particularly within the retail media and promotions space. At Ibotta, Riedy has been instrumental in expanding the company's Ibotta Performance Network (IPN), which aggregates publisher inventory to give CPG brands broader reach for their digital promotions. This positions Ibotta as a significant player in the retail media and shopper marketing ecosystem, competing with larger retail media networks by offering verified purchase-based measurement and a scaled network of publisher partners.
Career
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Notable achievements
- Helped scale Ibotta's Performance Network (IPN) into a significant retail media and promotions network reaching millions of consumers
- Part of Ibotta's leadership team during its April 2024 IPO on the New York Stock Exchange
- Drove expansion of Ibotta's CPG advertiser base and publisher partnerships as CRO