Craig Brommers
Craig Brommers is the Chief Marketing Officer of American Eagle Outfitters, where he has become one of retail's most recognized marketing leaders for his ability to connect authentically with Gen Z consumers through data-informed, culturally resonant campaigns. He is widely credited with helping American Eagle and its Aerie brand navigate the shift to digital-first marketing, leveraging social media, influencer partnerships, and first-party data strategies to drive brand relevance and commercial performance in a highly competitive apparel market.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Oct 21, 2026
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- Years in industry
- 20 years
Bio
Craig Brommers is the Chief Marketing Officer of American Eagle Outfitters, where he has become one of retail's most recognized marketing leaders for his ability to connect authentically with Gen Z consumers through data-informed, culturally resonant campaigns. He is widely credited with helping American Eagle and its Aerie brand navigate the shift to digital-first marketing, leveraging social media, influencer partnerships, and first-party data strategies to drive brand relevance and commercial performance in a highly competitive apparel market.
Expertise & education
Expertise
Education
- Bachelor's Degree, Miami University (Ohio)
Speaking topics
Recognition
Notable achievements
- Led American Eagle's marketing transformation into a digitally-native, Gen Z-focused brand with significant growth in brand equity and social engagement
- Oversaw Aerie's body-positive marketing campaigns, which drove multi-year consecutive sales growth and broad cultural impact
- Championed first-party data and loyalty-driven marketing strategies at American Eagle to reduce reliance on third-party cookies