Dan Larden

Dan Larden is a senior commercial leader in the AdTech industry, currently serving as Chief Revenue Officer at Epsilon, where he is responsible for driving global revenue strategy across one of the world's most significant data-driven marketing platforms. Epsilon is widely recognized for its identity resolution capabilities, first-party data assets, and its CORE ID solution, and Larden plays a central role in bringing these offerings to market for advertisers and agency partners. Prior to joining Epsilon, Larden built a strong reputation in the UK and European AdTech ecosystem through leadership roles at companies including Index Exchange and Infectious Media, where he focused on programmatic advertising, publisher monetization, and supply-side strategy. His career has spanned both buy-side and sell-side perspectives, giving him a nuanced understanding of the full programmatic supply chain. He has been a consistent voice in industry conversations around transparency, identity, and the evolution of digital advertising. Larden is known within the industry for his commercial acumen and his ability to translate complex AdTech infrastructure — particularly around data and identity — into clear value propositions for brand and agency clients. He has been active in industry forums and events, contributing to discussions on the future of addressability in a post-cookie landscape.

• Appointed CRO at Epsilon to lead global revenue strategy for one of AdTech's largest data and identity platforms
• Built and scaled commercial operations at Index Exchange across UK and Northern Europe during a period of significant programmatic growth