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Dan Larden
Head of Media at ISBA
Larden is known for his commercial leadership in programmatic and data-driven advertising, particularly his work bridging identity and data solutions with advertiser and agency needs across the UK and European markets.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Dan Larden is Head of Media at ISBA, the UK trade body representing advertisers. He previously founded The Programmatic Advisory and held senior commercial roles at Index Exchange and Infectious Media, and is a frequent voice on media transparency, identity, and addressability.
Previous Roles
Managing Director, UK & Northern Europe
Index Exchange (2019-2022)
Managing Director
Infectious Media (2015-2019)
Senior Commercial Role
Various AdTech firms (2009-2015)
Expertise
Programmatic AdvertisingIdentity ResolutionData-Driven MarketingSupply-Side StrategyFirst-Party DataPublisher MonetizationCookieless AdvertisingRevenue Strategy
Notable Achievements
- Appointed CRO at Epsilon to lead global revenue strategy for one of AdTech's largest data and identity platforms
- Built and scaled commercial operations at Index Exchange across UK and Northern Europe during a period of significant programmatic growth
Speaking Topics
The future of identity in a cookieless worldProgrammatic transparency and supply chain integrityFirst-party data strategies for advertisersAddressability and audience targeting
Connections