Dani Mariano

Dani Mariano is best known as the President of Razorfish, the storied Publicis Groupe digital agency, where she has been instrumental in repositioning the agency for a data-first, AI-enabled era of marketing. Under her leadership, Razorfish has deepened its capabilities in programmatic media, personalization at scale, and digital transformation, serving some of the world's most recognized brands. Her ability to bridge the traditionally siloed worlds of creative agency work, AdTech infrastructure, and MarTech platforms has made her a distinctive voice in the modern agency landscape. Mariano's career trajectory reflects a consistent pattern of taking on operational leadership roles that sit at the convergence of technology and marketing services. Before ascending to the presidency of Razorfish, she held senior roles within the Publicis Groupe ecosystem, building expertise in client strategy, digital media, and agency growth. Her leadership style is widely described as people-first and transformation-oriented, with a focus on building diverse, high-performing teams capable of navigating rapid industry change. As a cross-industry operator, Mariano is recognized for her work helping enterprise clients navigate the complexity of the modern marketing stack — from identity resolution and first-party data strategy to connected media buying and measurement. She is an active presence at industry events and has become a respected voice on topics including the future of the agency model, the role of AI in creative and media, and building inclusive leadership cultures within AdTech and agency organizations.

Last updated Jun 11, 2026 by ATDb automated enrichment