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Denise Porto Hruby

Standards Setter

Denise Porto Hruby is the CEO of IAB Brasil, the Brazilian chapter of the Interactive Advertising Bureau, the leading trade association for the digital advertising and marketing industry in Brazil. In this role she represents and advocates for the interests of companies across the digital media and advertising ecosystem, driving industry standards, education and market development. Her appointment as CEO of IAB Brasil was widely covered in Brazilian advertising and marketing media, positioning her as a key figure in the country's digital advertising landscape. IAB Brasil plays a central role in shaping the rules, measurement standards and best practices that govern digital advertising in one of Latin America's largest and most dynamic markets.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
CEO
Company
Based
São Paulo, São Paulo, Brazil
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Denise Porto Hruby is the CEO of IAB Brasil, the Brazilian chapter of the Interactive Advertising Bureau, the leading trade association for the digital advertising and marketing industry in Brazil. In this role she represents and advocates for the interests of companies across the digital media and advertising ecosystem, driving industry standards, education and market development. Her appointment as CEO of IAB Brasil was widely covered in Brazilian advertising and marketing media, positioning her as a key figure in the country's digital advertising landscape. IAB Brasil plays a central role in shaping the rules, measurement standards and best practices that govern digital advertising in one of Latin America's largest and most dynamic markets.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingIndustry StandardsTrade Association LeadershipDigital MarketingMedia PolicyAdTech Ecosystem

Recognition

Notable achievements

  • Appointed CEO of IAB Brasil, leading the country's primary digital advertising trade association
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