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Diarmuid Gill

Chief Technology Officer at Criteo

Driving Criteo's strategic pivot to commerce media and retail media networks, and championing cookieless advertising solutions that leverage first-party data for performance and brand advertisers alike.

OperatorLinkedInNew York, New York, United States15+ years in industry

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Diarmuid Gill is Chief Technology Officer at Criteo, one of the world’s leading commerce media platforms, where he has led research and engineering since joining in 2014. He has been instrumental in repositioning Criteo from its origins as a retargeting specialist into a comprehensive commerce media platform, helping retailers and brands build advertising businesses grounded in first-party data and privacy-compliant identity solutions. His work spans the deprecation of third-party cookies, the buildout of Criteo’s retail media network technology, and closed-loop commerce measurement.

Expertise
Retail Media NetworksCommerce MediaCookieless AdvertisingFirst-Party Data StrategyProgrammatic AdvertisingIdentity ResolutionPerformance MarketingDigital Advertising Strategy
Notable Achievements
  • Led key business units during Criteo's transformation from a retargeting company to a full-stack commerce media platform
  • Instrumental in scaling Criteo's retail media network product suite, enabling retailers to monetize first-party data at scale
  • Drove strategic initiatives around cookieless advertising solutions in response to third-party cookie deprecation
Speaking Topics
Retail Media Networks and Commerce MediaCookieless Advertising and Privacy-First Identity SolutionsFirst-Party Data Monetization for RetailersThe Future of Performance Advertising
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